Okaloosa County BOCC — February 27, 2014 — III.a. December

ADR 2004‐2013 Emerald Coast Lodging Average Annual Daily Lodging Rate 2004 ‐2013 $150 $130 $117 48 $117.48 $119.87 $ $122 13 $122.13 $117.40 $113.04 $106.63 $109.91$106.15 $110 $97.00 $89 62 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data without the express written permission of STR is strictly prohibited. 6  7 AVERAGE DAILY RATE Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Lodging Rate $230.00 $210 00 $210.00 $189.08 $ $178.07 $190.00 $170.00 $145.91 $142.25 $150.00 $129.99 $133.54 $130.00 $115.38 $107.60 $110.00 $86.35 $77.21 $80.89 $79.34 $90.00 $70.00 $50.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12 2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59 2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $ $77.21 $ $80.89 $ $129.99 $ $133.54 $ $145.91 $ $178.07 $ $189.08 $ $142.25 $ $115.38 $ $107.60 $ $86.35 $ $79.34 Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data without the express written permission of STR is strictly prohibited.  8 OCCUPANCY Occupancy is a percentage of rooms occupied. Emerald Coast Lodging Occupancy 100% January ‐ December 81.31% 84.02% 90% 80% 68.81% 70% 64.25% 63.66% 61.50% 55.65% 60% 51.91% 46.86% 44 31% 44.31% 50% 33.10% 36.56% 40% 30.83% 30% 0% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43% 2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70% 2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71% 2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65% *YTD = Year to Date Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data without the express written permission of STR is strictly prohibited.  9 REVPAR Room revenue divided by rooms available. Revenue Per Available Room $170 $158.86 $144.78 $130 $100.41 $90.56 $83.52 $82.13 $90 $59 90 $59.90 $47.68 $50 $37.91 $31.56 $25.56 $24.46 $10 $ 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38 2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70 2012 $22.32 $22 32 $29 $29.13 13 $79 $79.22 22 $87 $87.65 65 $97 $97.73 73 $140 $140.53 53 $155 $155.37 37 $84 $84.03 03 $56 $56.00 00 $53 $53.14 14 $31 $31.73 73 $23 $23.88 88 2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46 Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data without the express written permission of STR is strictly prohibited.