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MARKETING REPORT
April 23, 2015
TDC Meeting 4.23.15
Website Update
Reached over 100,000 visits in March
• 101,876 to be exact
• Highest number of visits on record
• Previous high was 86,396 in June 2012
• BP money
TDC Meeting 4.23.15 2
Social Highlights
Tips & Tricks Video – watch
• 25K views
• 70K reached
• 102 comments
• 470 shares
• Including, lifestyle blogger/Bravo TV star Rosie Pope
TDC Meeting 4.23.15 3
Familiarization Tours
Mommy Blogger FAM Tour
• April 17-19, 2015
• 5 Bloggers
• Accommodation Partner
• Fairfield Inn – Destin West
Meeting Planner FAM Tour
• May 13–15, 2015
• 15 Meeting Planners, recruited by Collinson Media & Events
• Preference given to Meeting Planners with 200–500
attendees and looking to book in the shoulder seasons
• Accommodation Partners Secured
• Emerald Grande
• Ramada Plaza Resort
• Four Points by Sheraton
TDC Meeting 4.23.15 4
Tourism Week
Heart of Tourism Awards
• Tourism Week: May 2–May 10
• Recognizes the extraordinary personal and professional
achievements and contributions by individuals in the
tourism industry
• Nominations submitted by industry partners
• 5 winners will be chosen
• Awards ceremony with breakfast
• May 8 – 8am
• Emerald Coast Convention Center
TDC Meeting 4.23.15 5
Cherry Blossom Festival
March 19–April 4
• Outdoor boards in prime locations surrounding festival
• Boards in market March 16–April 12
TDC Meeting 3.26.15 6
Cherry Blossom Festival Results
March 16–April 12 vs. February 16–March 15
• Site visits from Macon metro area were up 179% (429 vs. 154)
• Site visits from Columbus metro area were up 61% (289 vs. 180)
2015 vs. 2014 for March 16–April 12
• Site visits from Macon were up 294% (429 vs. 109)
• Site visits from Columbus were up 82% (289 vs. 159)
TDC Meeting 3.26.15 7
Upcoming Initiatives
Atlanta Eats
• Shoot scheduled for April 22–23
• Gulf to table theme
• Partners:
• Hampton Inn
• Southern Vacation
• Sterling Resorts
• ResortQuest by Wyndham Vacation Rentals
MyEmeraldCoastEvents.com
• Scheduled to be in-market in June/July
TDC Meeting 4.23.15 8
Save the Date
Discuss draft SMP with partners + Social Media + Content
Marketing Session
• May 15
• 9am-12pm
• Emerald Coast Convention Center
TDC Meeting 4.23.15 9
Thank You
TDC Meeting 4.23.15 10