April 23, 2015

Okaloosa County BOCC — April 23, 2015 — II. h. Marketing Presentation TDC Meeting 042315 PM

II. h. Marketing Presentation TDC Meeting 042315 PM in the April 23, 2015 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.

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Preserved among the April 23, 2015 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1280). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used Mar 26, 2015; the meeting date was corrected using the agenda/minutes heading and matching source filename.

Original publication: II. h. Marketing_Presentation_TDC_Meeting_042315_PM
Date: April 23, 2015
Publisher: Okaloosa County Board of County Commissioners
Where to find it: 10
Reference collection: Okaloosa County Board of County Commissioners (IQM2 public portal)

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II. h. Marketing Presentation TDC Meeting 042315 PM — extracted reading text

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II. h. Marketing Presentation TDC Meeting 042315 PM — extracted reading text

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MARKETING REPORT April 23, 2015 TDC Meeting 4.23.15 Website Update Reached over 100,000 visits in March • 101,876 to be exact • Highest number of visits on record • Previous high was 86,396 in June 2012 • BP money TDC Meeting 4.23.15 2 Social Highlights Tips & Tricks Video – watch • 25K views • 70K reached • 102 comments • 470 shares • Including, lifestyle blogger/Bravo TV star Rosie Pope TDC Meeting 4.23.15 3 Familiarization Tours Mommy Blogger FAM Tour • April 17-19, 2015 • 5 Bloggers • Accommodation Partner • Fairfield Inn – Destin West Meeting Planner FAM Tour • May 13–15, 2015 • 15 Meeting Planners, recruited by Collinson Media & Events • Preference given to Meeting Planners with 200–500 attendees and looking to book in the shoulder seasons • Accommodation Partners Secured • Emerald Grande • Ramada Plaza Resort • Four Points by Sheraton TDC Meeting 4.23.15 4 Tourism Week Heart of Tourism Awards • Tourism Week: May 2–May 10 • Recognizes the extraordinary personal and professional achievements and contributions by individuals in the tourism industry • Nominations submitted by industry partners • 5 winners will be chosen • Awards ceremony with breakfast • May 8 – 8am • Emerald Coast Convention Center TDC Meeting 4.23.15 5 Cherry Blossom Festival March 19–April 4 • Outdoor boards in prime locations surrounding festival • Boards in market March 16–April 12 TDC Meeting 3.26.15 6 Cherry Blossom Festival Results March 16–April 12 vs. February 16–March 15 • Site visits from Macon metro area were up 179% (429 vs. 154) • Site visits from Columbus metro area were up 61% (289 vs. 180) 2015 vs. 2014 for March 16–April 12 • Site visits from Macon were up 294% (429 vs. 109) • Site visits from Columbus were up 82% (289 vs. 159) TDC Meeting 3.26.15 7 Upcoming Initiatives Atlanta Eats • Shoot scheduled for April 22–23 • Gulf to table theme • Partners: • Hampton Inn • Southern Vacation • Sterling Resorts • ResortQuest by Wyndham Vacation Rentals MyEmeraldCoastEvents.com • Scheduled to be in-market in June/July TDC Meeting 4.23.15 8 Save the Date Discuss draft SMP with partners + Social Media + Content Marketing Session • May 15 • 9am-12pm • Emerald Coast Convention Center TDC Meeting 4.23.15

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Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — April 23, 2015 — II. h. Marketing Presentation TDC Meeting 042315 PM.” April 23, 2015. II. h. Marketing_Presentation_TDC_Meeting_042315_PM. Crypt of Echoes evidence ID LED-2026-7218178c13d84a29b492d6d7432fe049. http://127.0.0.1:58097/evidence/LED-2026-7218178c13d84a29b492d6d7432fe049. Accessed [date].

Catalogue citation: Okaloosa County Board of County Commissioners, II. h. Marketing Presentation TDC Meeting 042315 PM, meeting materials for April 23, 2015. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=8128&MeetingID=1280

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