Okaloosa County BOCC — January 5, 2016 — TO 177 rev

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-TDC TASK ORDER #:177 eV | - epnfeolis TASK ORDER AMOUNT: $160,424 OFFERED BY CONSULTANT: Peter Mayer Advertising FIRM'S NAME James Geiger REPRESENTATIVE'S PRINTED NAME z/ 6/75/0 ne\ (—;c.q-«/ SIGNATURE CEO 11.19.15 TITLE DATE RECOMMENDED FOR APPROVAL APPROVED BY OKALOOSA COUNTY (Department Director) (Per Purchasing Manual) ¢ $25,000 or less approved by Purchasing Director « Between $25,001 and $50,000 approved by Purchasing Director and County Administrator * In excess of $50,000 approved by the Board. SIGNATURE Pua\)swe DIRECTOR o)/ 12(5]1S TITLE DATE b CHAIRMAN (if applicable) DATE TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 177 REVISED (Campaign Collateral Update) TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $160,424 I have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) @ This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED AS TO y EGALITY: S D ATTORNEY % QD(Z/LYNN HOSHIHARA DECEMBER 1, 2015 Task Order 177 August 24, 2015 Campaign Collateral Update Revised 11/19/15 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - campaign collateral update (print photography, content audio/video, and broadcast edit) to reflect the creative brand refresh. All work will be completed by September 2016. This task order reflects agency fees and hard (pass through) costs as noted on page 17 of the contract. There are two funding sources since the photography and video content for both the Gulf to Table initiative and general marketing campaigns will be obtained at the same time. The County approved the BP Funding Strategic Marketing Plan on June 16, 2015, which includes line items for photography and video content. The County approved the FY 2015-2016 Strategic Marketing Plan on July 7, 2015, which includes a line item for campaign production. The task order is being revised to reflect cancellation fees and changes as a result of rescheduling the shoot due to inclement weather and red tide. 1 ACTIVITIES & DELIVERABLES 1. Print Shoot * 20-40 images, production, casting, agency travel * The agency recommends Pete Barrett because his style of photography fits the look and feel of the campaign. His photography captures a sense of warmth, excitement and happy energy. He is less posed, more candid, and allows for natural set-ups as compared to any other photography we bid. He is also able to keep a consistent style throughout capturing warm and cool opaque vignettes. Print Shoot Romona Pete Barrett George Kamper Alex Lau Deliverables 5 day shoot/15 Talent 2 days (10 hours) 2 days (10 hours) 4 dags (1 weather dag) 20-40 Images 15 Talent 10 adults/3 kids 10 adults/2 kids 15 talent Line ltem 20-40 images -Finished 20 images- Finished 20 images-Finished 20 images-Finished All unfinished All unfinished Add'l finished $500ea All unfinished 3 year talent usage 3 year talent usage 3 year talent usage 3 year talent usage Production $44,998.00 $51,982.00 $52.900 00 $41.400 00 Location Fees/Expenses $1,500.00 Casting $2.000.00 $2.000.00 $2.000.00 Gross Total [ sasoo800 | | ss3as00 | [ ssas0000 | [ sa340000 Pete Barrett cancellation fees: $30,427. New Gross Total: $83,909. 2. Content Pieces * Production, post production, music * The agency recommends Alex Lau because he