Okaloosa County BOCC — June 25, 2015 — III. m. ECCC & Group Sales Update — reading text

Conference contacting) 14 Events and 1 2nd phone call (3rd attempt at Grantmakers In Health Collinson Still No response Large Conference contacting) American Bar Association Tort Plans 20 Annual 2nd phone call (3rd attempt at Trial & Insurance Practice Collinson Still No response Events contacting) Section Covert Operations 1 Large 2nd phone call (3rd attempt at Collinson Still No response (Third party planner) Conference contacting) 5-7 Annual Events 2nd phone call (3rd attempt at Card Services For Credit Unions and 1 Large Collinson Still No response contacting) Conference 12-15 Annual 2nd phone call (3rd attempt at InterFace Conference Group Collinson Still No response Events contacting) Masters Ophthalmology 15-20 Events 2nd phone call (3rd attempt at Collinson Still No response (Third Party Planner) varying in size contacting) 6-7 Annual Events 2nd phone call (3rd attempt at Pitney Bowes HQ and 1 Large Collinson Still No response contacting) Conference 2  Sales Marketing Report April 2015 Courtney Henderson, Sales and Marketing Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Wants to book, currently working with Aramark on food Covenant Hospice Banquet website emailed needs Titus Coin and Laundry Athletic website emailed no response Calhoun-Jones preferred date not available. spoke with her on the phone Rameeka Wilson website emailed Wedding about other possible dates and working on options now. Joel Blasini Wedding website emailed no response April Pose Wedding website emailed no response Interested in booking until learning we are exclusive with Roycelyn Berry Wedding website emailed catering and they can't rent kitchen and do their own food. spoke on Jason Chapman Martial Arts Event called-in Once he got a rough idea of costs I never heard back. phone FORMAL PROPOSALS ISSUED ECCC Accom Aramark Number of Company Event Dates Projected Comments New/Repeat Req F&B Value Attendees Revenue Cheerleading Spirit Championships TBD $4,187.00 new concessions 1300 Comp. Total ECCC Projected Revenue $4,187.00 3  Sales Marketing Report April 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Total Room Company Event Company/person Event Nights Destin Harvest Emerald Con 220 Total Room Nights 220 Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended FWB Chamber First Friday Coffee 2.) Attended Destin Chamber Luncheon 3.) Attended Collinson FAM Tour 4.) Contributed to FWB Chamber event - BillyBowlegs Festival by being on committe 5.) Went to TDC Meeting 6.) Filmed one minute promo video of ECCC & CVB with Johnny C for FWB Chamber 7.) Volunteered with Camille and Sherry for Chamber Event 8.) Went to Tea at Two charity event to support fellow Destin Chamber member where I met the owners of Barber and Gall promotions Summary of Measures REV % to Goal 12% New Client % to Goal 0% Lead distro % to Goal 25% 4  Group Business Assisted by CVB May Estimated - Dollars Spent in Number of Days Visitors are Estimated Direct Projected Number of Economic Impact = Dollars Spent X Days in Bed Start Date Bed Taxing District in Bed Taxing District Taxing District Type Location End Date Property Visitors Name Of Group Business Wendy Wendorf - (Jessica & Bartow) W D 5/10/2015 5/20/2015 Holiday Inn/Condos 80 $21,280 11 234,080 Penny Mere W D 5/22/2015 5/24/2015 Summer Place Inn 30 $7,980 3 23,940 Eastburn Wedding W D/OI/FWB 5/18/2015 5/25/2015 Various 60 $15,960 8 127,680 Brooke Windham Wedding W D/OI/FWB 5/1/2015 5/13/2015 Various 250 $66,500 13 864,500 Marissa Avigne Wedding W D/OI/FWB 5/7/2015 5/12/2015 Various 25 $6,650 6 39,900 Curry/Shannon Wedding W OI 5/10/2015 5/17/2015 Harbor Landing 20 $5,320 8 42,560 Ashley Davenport Wedding W D/OI/FWB 5/14/2015 5/16/2015 Various 50 $13,300 3 39,900 Seymour Wallace Wedding W D 5/29/2015 5/31/2015 Henderson/Various 50 $13,300 3 39,900 Michael Crowell RR OI 5/16/2015 5/20/2015 Ramada 30 $7,980 5 39,900 Tamara Thurnan W D/OI/FWB 5/22/2015 5/26/2015 Various 10 $2,660 5 13,300 Amber Verret Wedding W D 5/27/2015 6/1/2015 Club Destin 6 $1,596 6 9,576 Bobby Gilbert/ Cerise W D/OI/FWB 5/14/2015 5/17/2015 Various 15 $3,990 4