Okaloosa County BOCC — June 25, 2015 — III. m. ECCC & Group Sales Update — reading text

Sales Marketing Report May 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Professional Investors Guild Meeting 6/18/2015 $300 Repeat $0 60 7/18- Elite Continuing Ed Training 19/2015 $800.00 New $0.00 80 SE Toyota Distributors Training 10/7-8/2015 $6,000.00 Repeat $1,800.00 60 Total ECCC Revenue Projected $ 7,100.00 ECCC New Clients 4 Total ECCC Projected Revenue Goal $23,379.63 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 30.37% ECCC New Client % to Goal 66.67% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue North American Sea Glass Assoc Convention 10/7-9/2016 $8,000.00 Selected another city 3000 Cumulus Media Expo 8/20/2015 $4,000.00 1st Choice date unavailable 1500 Kerry's Network Training Class 8/29/2015 $500.00 all $400 Total ECCC Revenue Lost $12,500.00 1  Sales Marketing Report May 2015 Tisha Maraj, CMP, Sales Marketing Manager Proactive Prospecting Company/Person Event Source Action Outcome Independent Terri Combs Planner CMCA met at CMCA email Doug Couch Georgia Baptist CMCA met at CMCA email Independent Bill Cox Planner CMCA met at CMCA email blast American Reg Forder Christian Writers CMCA met at CMCA email blast Arrowhead Beth Piatt Conferences CMCA met at CMCA email blast Mary Pitts Join Mary Pitts CMCA met at CMCA email blast Arrowhead Maria Smith Conferences CMCA met at CMCA email blast 7th Day reconnected Robert Smith Adventists CMCA at CMCA Phone call Conference Segi Desta Direct CMCA met at CMCA email blast Vita Artechee Jesus Project CMCA Appt. email blast Independent Elizabeth Bershire Planner CMCA Appt. email blast Methodist Jeanette Berkshire Church CMCA met at CMCA email blast Independent Margie Cody Planner CMCA appt. email blast ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 0% 2  Sales Marketing Report May 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Outcome FW Machining Holiday Party Phone working Michelle Turner Re-commitment web email waiting to hear back FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Total ECCC Projected Revenue $ - 3  Sales Marketing Report May 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Dance Dupree Dance Competition 1200 Company/person Event Delores Training Anna Deckert Prom Linda Watson Conference David Watsib Conference Jeff Meeting Total Room Nights Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1. Call with PYM Rep 2. Volunteer- mail out thank you cards to CMCA participants on behalf of CMCA. 3. Attend EBMS Training. 4. Attend Event Meetings. 5. Update call with Strategic Data Research. 6. Plan and participate in 3 Day FAM tour. Summary of Measures REV % to Goal 30% New Client % to Goal 67% Lead distro % to Goal 25% Proactive Contacts % to Goal 0% 4  Sales Marketing Report April 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue 96th FSS Tops in Blue 6/6/2015 $1,313 repeat $0 1350 Aucor Auction Fine Art Auction 5/22/2015 $550 repeat $0.00 60 Armament Directorate Holiday Luncheon 12/3/2015 $650.00 repeat $8,711 300 Real Estate Eductation Training 4/8/2016 $900.00 repeat $0 81 Total ECCC Revenue Projected $ 3,412.50 ECCC New Clients 0 Total ECCC Projected Revenue Goal $27,732.25 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 12.31% ECCC New Client % to Goal 0.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Neicy Bell Baby Shower 6/5/2015 $300.00 Cost of food too high 30 Armed Lady Expo 11/7/2015 $3,000 Overall Expense too High 500 Total ECCC Revenue Lost $3,300.00 1  Sales Marketing Report April 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Company/Person Event Source Action Outcome Metabolic Endrocine Education 2nd phone call (3rd attempt at 3-4 Annual Events Collinson Still No response Foundation contacting) Annual 2nd phone call (3rd attempt at Lido Advisors Collinson Still No response