Okaloosa County BOCC — May 8, 2015 — II.c. DHFM 2015-16 TDC Request Detail

Destin History and Fishing Museum Supplemental Information to the March 2015 Proposal to Okaloosa County -- Tourist Development Council Thank you for the opportunity to present the DHFM funding request to the TDC Board of Directors on Thursday, 4-23-15. Attached, as requested, is additional information for the use of the TDC in reviewing the DHFM request of $50,000 funding for 2015-16, relating to operations and maintenance of the museum to continue and expand operations as a tourist destination facility. This information is provided as a supplement to Request 4121: Destin History & Fishing Museum FY16 Budget Request (Jean Melvin). Data included: 1. Destin History & Fishing Museum Funding TDC 2015-16 Request Detail, and 2. Destin History & Fishing Museum Annual Financial Report/Budget 2012-2015 For further information, please contact the Museum at 850-837-6611, or John Lefler, Treasurer at 850-830-6399, or jdlefler@cox.net. Destin History & Fishing Museum Funding TDC 2015-16 Request Detail Request Pursuant to OKALOOSA COUNTY CODE OF ORDINANCES, Chapter 20 -TAXATION Section 20-72. (d.) TOURIST DEVELOPMENT COUNCIL REVENUE ALLOCATION (3) For the revenues generated by the third percentage point on each dollar, for each year beginning with fiscal year 2014-2015, the allocation shall be as follows: a. To provide and improve Visitor Welcome or Information Centers; to provide for the operations and maintenance of the Convention Center, the Visitor Welcome or Information Centers, and other tourist destination facilities, including aquariams and museums within the sub-district; and to provide for the promotion of the use of the convention center and other tourist destination facilities. (24-month projected revenue total, net of administrative charges, is $5,360,000) Key DHFM Funding Objectives for 2015-2016 TDC Request A Provide a facility with interactive exhibits, upgraded annually, which will draw visitors from outside and inside the region. B Initiate a variety of advertising to draw visitors to the museum. PROJECTS REQUIRING TDC FUNDING Expected Net Target Added Project No. Description Expenditure Attendence Plan Basis A-2 20-Station Audio Tour $2,500 200 Attract visitors who prefer self-guided tour A-4 Oral History w/Visual Kiosk 4,000 150 Allows historical review on video and audio - self-guided A-5 Lecture Hall & Presentation Facilities 8,500 400 Provides venue and facilities for groups of 50, including tour groups A-6 Science of Fish & Children's hands-on Exhibit 2,500 150 Added attraction for children A-7 Create Historic Park w/Primrose/Old Post Office 6,500 400 Provides an historic park venue for events and tours A-8 New "Early Family" History Exhibit - Swing Frame 1,500 100 Allows advertising of and access to early history of Destin A-11 Artifact Processing Room w/Inventory System 3,500 N/A Continue to expand/improve & track exhibits A-12 Expand Destin Fishing Rodeo Exhibit 3,500 250 Dedicate a section of Museum to this event/advertise exhibit B-13 Broaden Advertising & Promotion 10,000 1,000 Establish an advertising program with media/hotels/travel agencies A-14 HisTOURical Walking Tour in Harbor Boardwalk 7,500 300 Provide a walking tour of Destin's history on the Boardwalk Sub-Total: Pr