Okaloosa County BOCC — April 24, 2014 — reading text

Diamond Listing and Suggested Ad Test $5,802 $0 Packet Pg. 116 TDC 4/24/14 BCC 5/6/14 (anticipated) 12 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity Original Budget Revised Budget Red Hot Celebration Digital banners, e‐newsletters $0 $1,000 Military R Mili Reunions i Print and digital online listing $0 $5,000 Marketplace Media Mind Ad serving fees $0 $750 Group Travel Leader Print ad $0 $2,500 Creative development of wedding Wedding Trade Show Banner $0 $2,875 trade show banner Group Creative Ads Development of creative needs $0 $9,200 Contingency $17,362 $0 Total $100,000 $70,320 Packet Pg. 117 TDC 4/24/14 BCC 5/6/14 (anticipated) 13 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  In‐House Marketing Plan Budget Current Budget New Budget Destination Team $77,569 $77,569 ECCC Sales Team $61,755 $61,755 ECCC Events Team $111,150 $111,150 Film Commission $66,500 $66,500 Local Event Participation $18,700 $18,700 Other Marketing Activities $253,108 $121,860 $588 782 $588,782 $457 534 $457,534 Transportation/Lodging/Meals* ($54,582)* ($54,582)* $534,200 $402,952 Packet Pg. 118 *not accounted for in a ‐548xxx promotions account TDC 4/24/14 BCC 5/6/14 (anticipated) 14 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Destination Team Marketing Plan TRADE SHOW Location Market Budget TSAE/FSAE/LSAE Luncheons Various Associations $800 Visit FL ‐ Florida Encounters Palm Beach, FL Meeting Planners $2100 American Bus Association Nashville, TN Tour Operators/Owners $1295 Visit FL – New York Times New York, NY Travel Trade/Consumer $3200 Dallas Bridal Show Dallas, TX Weddings $1495 Southeast Travel Show Greenville, SC Travel Agents $450 Georgia Bridal Show Atlanta GA Atlanta, Weddings $800 Southern Womens Show Memphis, TN Leisure/Consumer $1000 Military Travel Show Fort Benning, GA Military $100 Military Travel Show Albany, GA Military $400 Military Travel Show Robins AFB, GA Military $125 Military Travel Show Fort Rucker, AL Military $100 International Pow Wow Chicago, IL Tour Operators/Owners $2500 Militaryy Travel Show Eglin g AFB,, FL Militaryy $400 $ Military Travel Show Hurlburt AFB, FL Military $200 Military Travel Show NAS Whiting Field, FL Military $200 continued… Packet Pg. 119 TDC 4/24/14 BCC 5/6/14 (anticipated) 15 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Destination Team Marketing Plan TRADE SHOW Location Market Budget Visit FL – VIP Event Chicago, IL Meeting Planners $1500 GAMPI Workshop Atlanta, GA Meeting Planners $1500 ASAE Springtime in the Park Washington, DC Govt/Meeting Planners $1500 Destination Showcase Chicago, IL Meeting Planners $1500 Your Military Reunion Connection Nashville, TN Military $895 Alabama Motorcoach Shreveport, LA Tour Operators/Owners $895 Connect – Collinson Media Orlando FL Orlando, SMERF $3200 Going on Faith Cabarrus County, NC Religious $895 Rejuvenate – Collinson Media Daytona Beach, FL Religious $3200 Boomers in Groups Little Rock, AR Niche $1195 Florida Motorcoach TBD Tour Operators/Owners $895 Visit Florida Programs Various Various $5500 AAA Show Montgomery, AL Leisure $79 Militaryy Familiarization Tour Emerald Coast Militaryy $4500 $ Collateral/Promotional Items $10000 Transportation/Lodging/Meals* $25150* $77,569 Packet Pg. 120 *not accounted for in a ‐548xxx promotions account TDC 4/24/14 BCC 5/6/14 (anticipated) 16 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Sales Team Marketing Plan TRADE SHOW Location Market Budget Small Market Meetings Conference Mesa, AZ Corporate/Meeting Planners $6495 TSAE Education Day & Trade Show Tallahassee, FL Corporate/Meeting Planners $870 MSAE‐LSAE Joint Conference Orange Beach, AL Association Planners $1650 Rejuvenate – Collinson Media & Events Daytona Beach,