Okaloosa County BOCC — April 24, 2014 — reading text

Budget GaMPI Workshop p Educational Workshop p Sponsorship p p $2,750 $ , $5,500 $ , CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $5,802 Google Text Ads Targeted to Relevant Search Queries $13,206 $13,206 Media Mind Ad serving fees $0 $500 Conventions South HP ad $0 $2,278 CMCA QP, newsletters (4x) $0 $800 SMERF E‐blast, newsletter and banner ad $0 $3,450 GSAE Banner ads $0 $2,025 Small Market Meetings 1/3 page print ads, e‐newsletter $0 $895 Convention Center Development of creative needs $0 $9,200 Creative Ads Contingency 2‐page, 4C spread – Jan issue $35,000 $0 Total $100,073 $86,971 Packet Pg. 113 TDC 4/24/14 BCC 5/6/14 (anticipated) 9 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity Original Budget Revised Budget HP4C ad in Southern Destination Atlanta Weddings $3,339 $3,339 Weddings ‐ February HP4C ad in Winter and Fall Birmingham Weddings $2,336 $2,336 Weddings & Destinations 12‐month digital package with The Knot $8 520 $8,520 $8 520 $8,520 access to direct mail list and e‐blast Southern Bride HP4C ad in Winter/Spring edition $1,850 $1,850 HP4C ad in Visit Florida’s Jan/Feb Annual Worldwide Guide and Destination Weddings & May/June in Destination Weddings $11,270 $11,270 Honeymoons & Honeymoons. Includes 12 month online presence, including ee‐newsletter newsletter & weekly leads Revised from inclusion in show Dallas Bridal Show bags: business card & brochure to $500 $500 an E‐blast Packet Pg. 114 TDC 4/24/14 BCC 5/6/14 (anticipated) 10 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity pp y Original g Revised Budget g Budget FP4C ad in Directory and QP4C ad in Spring Alabama Motorcoach $800 $800 Newsletter Fl id Motorcoach Florida M t h FP4C ad d in i Directory Di t $1 500 $1,500 $0 Enhanced Display Listing in 2014 American Bus Association Motorcoach Marketer and 4 months of $2,446 $0 digital banners on buses.org 1/3P4C ad in February edition and Reunions Military Reunions Workbook in August. Print & Online Annual $3,220 $3,220 Listing for 12 months HP4C ad in January Planning Guide and 6 Religious Travel Directory $4,395 $4,395 months h off d digitall b banners HP4C ad in September planning Guide – Sports Planning Guide available in print and online. Inclusion in e‐ $3,400 $0 newsletter to 8,800 sports events planners Sports Events Media Group Customized digital package in development $4,000 $3,525 HP4C ad in Visit Florida March. Includes Convene bonus distribution at ASAE & DMAI $4,500 $0 conferences 12 Month Digital banner on GSAE‐TV Home Packet Pg. 115 GSAE $4,050 $2,025 Page (1 of only 5 pages) – links back to site TDC 4/24/14 BCC 5/6/14 (anticipated) 11 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity Original Revised Budget Budget 2/3P4C ad in LSAE Annual Directory in Other Associations June 3 month digital banners on ASAE and $5,710 $4,465 sponsorship of TSAE event Destination Showcase 2014 Show Date TBD. Customized package $2,850 $0 Chicago in development Show Date: February 28 – March 2, 2014 NY Times Travel Show $3 600 $3,600 $0 Customized package in development Show Date: December 4 – 6, 2013 Florida Encounter $2,200 $0 Customized package in development Memphis Show Date: March 7 – 9,9 2014 Southern Women’s Nashville Show Date: March 27 – 30, 2014 $3,600 $0 Tradeshow Customized package in development GaMPI Workshop Educational Workshop Sponsorship $2,750 $2,750 CVENT 2