Okaloosa County BOCC — April 24, 2014 — reading text

$124,000 $124,000 2014 Family Circle, Family Fun, FP, 4C ad – May 2014 $53,674 $53,674 Parents Bon Appetit/Architectural FP, 4C – July 2014 $72,770 $72,770 Digest/Vanity Fair FP, 4C – May 2014 ; Custom advertorial Travel+Leisure/Food & Wine creation ; digital Mar‐May 2014 exposure ; $0 $0 custom e‐blast Packet Pg. 108 TDC 4/24/14 BCC 5/6/14 (anticipated) 4 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Leisure Media Summary Vendor Opportunity Original Budget Revised Budget 3 metro market; reduced from Christmas Digital Outdoor $40,000 $20,000 2013 & 2014 to only Christmas 2014 FP, 4C – VF: Escape to the South – January Toronto Life $10,949 $10,949 2014 FP, 4C – February 2014 issue Crossings $4,500 $4,500 FL editorial and guaranteed EC content Reduced from FP to 2/3P, Regional Magazines 4C units – top‐feeder markets, Christmas, $223,624 $175,549 Spring/Summer, Fall :30 sec schedules Nationally for all key Satellite Radio $30,895 $30,895 campaigns Yahoo BT/Geo‐Targeted Banners $117,000 $117,000 Google Keyword Text Ads $ $78,911 $ $78,911 Packet Pg. 109 TDC 4/24/14 BCC 5/6/14 (anticipated) 5 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Leisure Media Summary Vendor Opportunity Original Budget Revised Budget Targeted Tile Ads, Promoted Facebook $28,583 $28,583 Posts Run of Site Banners, CanadianTraveller.net $8,700 $8,700 Newsletter, Social Media Mind Ad Server Ad Serving Fees $10,855 $10,855 FP ad, online banners, Collinson Media $0 $24,999 winter event listing PBS, Family Travel Show 30 minute show exclusive $0 $30,000 Fall (task orders approved prior to 10/1/13) $93,657 $185,273 Christmas (task orders approved prior to 10/1/13) $0 $163,131 Pass Through (Aviation, Powerboat) $24,000 $24,000 2014 Media Planning & Purchasing $101,120 $101,085 Contingency $61,797 $0 Total $1,194,800 $1,371,629 Packet Pg. 110 TDC 4/24/14 BCC 5/6/14 (anticipated) 6 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  C O Summary Co‐Op S M k t Market O Opportunity t it Original O i i l Revised R i d Budget Budget Canadian Traveler FP, ad in Visit Florida’s Canadian Guide $4,976 $4,976 Canadian Traveler FP ad in Visit Florida’s Spring Issue FP, $4 976 $4,976 $4 976 $4,976 Southwest Airlines FP Ad, August $0 $15,000 All Others Various $275,048 $0 Total $285 000 $285,000 $24 952 $24,952 Packet Pg. 111 TDC 4/24/14 BCC 5/6/14 (anticipated) 7 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget SGMP HP4C ad in Annual Show Guide – March $2,000 $2,000 Bonus FP4C ad in November and 100 hours Meetings Focus $6,500 $6,500 for Lead Generation Program Custom package: k Print, i Online, li E‐blasts, bl Plan Your Meetings $5,000 $5,000 Events, 80 hours for Lead Generation Collinson Media Print, Online, E‐blasts and Lead Generation $17,450 $17,450 HP4C ad in Sep/Oct “Florida/The South Prevue Central Meeting”, online, E‐blasts, online $3,865 $3,865 Q&A interview Group Travel Family FP4C ad in Nov/Dec and custom package: $8,500 $8,500 P i Online, Print, O li E‐blasts E bl Packet Pg. 112 TDC 4/24/14 BCC 5/6/14 (anticipated) 8 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Meetings/Conventions Summary Vendor Opportunity Original Budget Revised