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Okaloosa County BOCC — October 23, 2014 — V.a. ECCC Sales Marketing Report — reading text
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Training Phone Emailed and spoke folled up
No response,
Home Depot / Kay Holiday Party Phone Emailed and spoke folled up
Family med residency / date is not
John Graduation Banquet Web Emailed available
Various dates
under
Tech Strategies Continuing ed cvent submitted RFP consideration
3
Sales Marketing Report
September 1, 2014 - September 30, 2014
April Sarver, Sales Marketing Coordinator
Prospects *proactive
Company/Person Event Source Action Outcome
Will stay in
touch for future
Kristen Kellin Martial Events Past Lost Business Email and spoke event
having event on
53rd annual award bqt Award Banquet Past contact lost Email base
Since date was
not avaialb at
first, she found
a venue
Bobbie Anderson Holiday Party Past Lost Business Email and Phone elsewhere
Past inquiry, no
Lara Corporate Holiday Party response Email Still no response
already secured
Military / Jhon Arrango Holiday Party Past lost business Emailed. party elsewhere
Will continue to
30 Gampi Luncheon Emailed personal notes stay in touch
Contacts Various Gampi Luncheon and sales kits with clients
Past inquiry, no
Creer source Mr. Cowan Career Faire response Emailed Still no response
Past inquiry, no
Robin American Heart Area 1 Convention response Emailed again Still no response
4
Sales Marketing Report
September 1, 2014 - September 30, 2014
April Sarver, Sales Marketing Coordinator
Will continue to
Connect stay in touch
8 Connect Leads Various Marketplace Emailed with clients
Will continue to
stay in touch
6 Purchased Leads Various Collinson & SDR Emailed and called with clients
Contracts Issued
ECCC Projected Comments Aramark F&B Number of
Company Event Dates
Revenue New/Repeat Value Attendees
Helenbrett Ent. Jewelry gift show 12/4-12/6-2015 $ 12,486.00 New Y 1000
Wichern for Congress Town Hall Mtg 10/28/2014 $510.00 New N 200
Delgadillo Gomez
Reception Wedding Reception 12/27/2014 $1,499.00 New Y 200
901 SOAMXS Holiday Party 12/13/2014 $675.00 New Y 200
Alpha Kappa Alpha Benefit Banquet 6/20/2015 $2,772.00 New Y 500
Aucor Auctions Auction 10/14/2014 $1,413.00 Repeat n 50
Total ECCC Revenue Projected $19,355.00 F&B Total $0.00
5
Sales Marketing Report
September 1, 2014 - September 30, 2014
April Sarver, Sales Marketing Coordinator
Lost/Denied Business
ECCC Projected Comments Number of
Company Event Dates
Revenue New/Repeat Attendees
Couldn't agree
Lockheed Holiday Party 12/6/2014 $550.00 on funding 130
Cutbacks,
canceled for the
BAE Holiday Party 12/6/2014 $850.00 2nd time 220
Not having the
event, would
Wichern for Congress Town Hall Meeting 10/28/2014 $510.00 not reveal why. 200
Having the Ball
Elsewhere, no
reponse on why
Delta Sigma Theta Debutante Ball 1/10/2015 $700.00 it's moving. 400
No longer under
consideration,
Doolittle Institute prefers hotel
Doolittle Institute Convention 11/9-13, 2014 $6,250.00 attached 300
Total ECCC Revenue Lost $8,860.00
Marketing / Public Relations / Tradeshows 8. Met with PYM regarding a mutually beneficial relationship
1. Sent Constant Contact Newsletter 9. Networking at the Destin Fishing Rodeo Kick off at Ajs
2. Visitor's Guide Brainstorming 10. Attended the Destin Hampton Inn Netowking Event
3. Facebook and Twitter Posts 11. Beginning meetings on the Birmingham Roadshow/Xsite Sponsorship
4. Attended and helped manage the GaMpi Sponsored Luncheon
5. Attended FWB Chamber FF Breakfast
6. Held an STS Marketing College session with the sales team
7. Met with Martin Owen in a discussion about special events
6
