Okaloosa County BOCC — October 23, 2014 — V.a. ECCC Sales Marketing Report

Sales Marketing Report September2014 Tisha Maraj CMP, Sales Marketing Manager PROPOSALS & Letters of Intent ISSUED Number ECCC Projected Comments Aramark Company Event Dates Accom Req of Revenue New/Repeat F&B Value Attendees Total ECCC Projected Revenue $0.00 $0.00 Leads Generated to Partners Company Event Total Room Nights Total Room Nights Site Inspections Tours Provided Company/person Event Joanne Kraus Twelve Oaks Conference Claire Olge Seder Dinner Jim O'Brian Feast of Tabernacles Wes Fell Home Show Timeka Hayes Birthday Party RJ Murdock AV Company Patricia Reedus Banquet Event  Sales Marketing Report September2014 Tisha Maraj CMP, Sales Marketing Manager Leads - Reactive Company/Person Event Action Outcome WE Combs HS Reunion Site tour/kit In Decision process GAMPI Followup with contacts email Leads - Proactive Company/Person Event Action Outcome Legal Sheild Tag Team Event phone/email Still discussion Smarttronix Conference email Not planning at this Contracts Issued ECCC Projected Comments Aramark Number of Company Event Dates Revenue New/Repeat F&B Value Attendees Destin Chamber Expo 3/26/2015 $2,000.00 Repeat $800.00 500 Nautilus Condos Board Meeting 11/1/2014 $150.00 Repeat $150.00 30 SE Toyota Conference 10/27&28/2014 $4,000.00 Repeat $800.00 100 Tennessee Farmers Coop Banquet 7/14/2015 $1,200.00 Repeat $30,000.00 600 Paradise Promotions Home Show 9/17-20/2015 $8,000.00 Repeat $5,000.00 1500 Timeka Hayes Birthday Party 12/13/2014 $300.00 New $900.00 60 RDF Associates Condo Association Mtg 10/25/2014 $175.00 Repeat $300.00 25 Southeast Toyota Product Launch 10/27/2014 $5,000.00 Repeat $1,750.00 50 Total ECCC Revenue Projected $20,825.00 F&B Total $39,700.00  Sales Marketing Report September2014 Tisha Maraj CMP, Sales Marketing Manager Lost/Denied Business ECCC Projected Number of Company Event Dates Comments Revenue Attendees Fort Walton Beach High Chose another School Prom 3/20/2015 $1,000.00 location 900 Brillian Minds Convention 2/20-22/2015 $2,000.00 Business closed 350 Chose another Sherwood Baptist Youth Conference 6/8-12/2015 $8,000.00 location 750 Chose not to have Asiago Catering Conference 9/20/2014 $1,000.00 event at all 1000 Chose not to have IMPACT Training Class 9/19/2014 $250.00 event at all 25 Total ECCC Revenue Lost $12,250.00 Marketing / Public Relations / Tradeshows Call with SDR to review call leads Particpated in PM Calls Attended NWFL Tourism Council Meeting Attended Fort Walton Beach Chamber Tourism Mtg Met with PYM Contact Attended SMMC Wrote various articles for ECCC & Events GAMPI Luncheon in ATL  Sales Marketing Report September 1, 2014 - September 30, 2014 April Sarver, Sales Marketing Coordinator PROPOSALS ISSUED Number ECCC Projected Comments Aramark Company Event Dates Accom Req of Revenue New/Repeat F&B Value Attendees Tech Strategies Continuing Ed various dates $ 4,015.00 New y y 25 Total ECCC Projected Revenue $ 4,015.00 Leads Generated to Partners Company Event Total Room Nights Many Gampi Planners Various Various Total Room Nights 0 Site Inspections Tours Provided Company/person Event Ashley Hodges Holiday Party Brisa Quinceanera Karla Delgadillo Wedding 1  Sales Marketing Report September 1, 2014 - September 30, 2014 April Sarver, Sales Marketing Coordinator Leads *reactive Company/Person Event Source Action Outcome Gov said to hold Logo Secure / George Security Training Lindsay called/ emailed mtg on base Spoke with client and No response Sacred Heart / Lisa Training Phone emailed followed up Spoke with client and Not looking cost OCSD / Karen Holiday Program Phone emailed effective Spoke with client and Marie Wedding Phone emailed No response Amanda Wedding Web Emailed No response No response NSMA Northwest FL / MJ Banquet Web Emailed followed up Gave several conflicting Horse Trainers dates, still Horse Trainers, Inc / Aften convention Web Emailed and called following up Working on Senior Svcs / Thornton Financial Survival Web Emailes and called multiple dates Discussed with ECCC and County attorney, client is considering Gun show / Sandra&Mike Gun Show Phone Emailed and called dates 901 SOAMXS Holiday Party Phone Spoke, toured, Emailed Contract American Bead Shows Considering a /Samuel Gem & Bead Expo Phone Spoke and Emailed Contract 2  Sales Marketing Report September 1, 2014 - September 30, 2014 April Sarver, Sales Marketing Coordinator WWII Decendents Reunion No response / Eugene Reunion Banquet Web Emailed followed up Short turnaround time, found JLEC / Amber JLEC Meeting Phone Emailed and spoke another venue Wedding / Krystal Wedding Reception Web Emailed No Response 1st Responders No response, Gulf Power / Carl Training Phone Emailed and spoke folled up No response, Home Depot / Kay Holiday Party Phone Emailed and spoke folled up Family med residency / date is not John Graduation Banquet Web Emailed available Various dates under Tech Strategies Continuing ed cvent submitted RFP consideration 3  Sales Marketing Report September 1, 2014 - September 30, 2014 April Sarver, Sales Marketing Coordinator Prospects *proactive Company/Person Event Source Action Outcome Will stay in touch for future Kristen Kellin Martial Events Past Lost Business Email and spoke event having event on 53rd annual award bqt Award Banquet Past contact lost Email base Since date was not avaialb at first, she found a venue Bobbie Anderson Holiday Party Past Lost Business Email and Phone elsewhere Past inquiry, no Lara Corporate Holiday Party response Email Still no response already secured Military / Jhon Arrango Holiday Party Past lost business Emailed. party elsewhere Will continue to 30 Gampi Luncheon Emailed personal notes stay in touch Contacts Various Gampi Luncheon and sales kits with clients Past inquiry, no Creer source Mr. Cowan Career Faire response Emailed Still no response Past inquiry, no Robin American Heart Area 1 Convention response Emailed again Still no response 4  Sales Marketing Report September 1, 2014 - September 30, 2014 April Sarver, Sales Marketing Coordinator Will continue to Connect stay in touch 8 Connect Leads Various Marketplace Emailed with clients Will continue to stay in touch 6 Purchased Leads Various Collinson & SDR Emailed and called with clients Contracts Issued ECCC Projected Comments Aramark F&B Number of Company Event Dates Revenue New/Repeat Value Attendees Helenbrett Ent. Jewelry gift show 12/4-12/6-2015 $ 12,486.00 New Y 1000 Wichern for Congress Town Hall Mtg 10/28/2014 $510.00 New N 200 Delgadillo Gomez Reception Wedding Reception 12/27/2014 $1,499.00 New Y 200 901 SOAMXS Holiday Party 12/13/2014 $675.00 New Y 200 Alpha Kappa Alpha Benefit Banquet 6/20/2015 $2,772.00 New Y 500 Aucor Auctions Auction 10/14/2014 $1,413.00 Repeat n 50 Total ECCC Revenue Projected $19,355.00 F&B Total $0.00 5  Sales Marketing Report September 1, 2014 - September 30, 2014 April Sarver, Sales Marketing Coordinator Lost/Denied Business ECCC Projected Comments Number of Company Event Dates Revenue New/Repeat Attendees Couldn't agree Lockheed Holiday Party 12/6/2014 $550.00 on funding 130 Cutbacks, canceled for the BAE Holiday Party 12/6/2014 $850.00 2nd time 220 Not having the event, would Wichern for Congress Town Hall Meeting 10/28/2014 $510.00 not reveal why. 200 Having the Ball Elsewhere, no reponse on why Delta Sigma Theta Debutante Ball 1/10/2015 $700.00 it's moving. 400 No longer under consideration, Doolittle Institute prefers hotel Doolittle Institute Convention 11/9-13, 2014 $6,250.00 attached 300 Total ECCC Revenue Lost $8,860.00 Marketing / Public Relations / Tradeshows 8. Met with PYM regarding a mutually beneficial relationship 1. Sent Constant Contact Newsletter 9. Networking at the Destin Fishing Rodeo Kick off at Ajs 2. Visitor's Guide Brainstorming 10. Attended the Destin Hampton Inn Netowking Event 3. Facebook and Twitter Posts 11. Beginning meetings on the Birmingham Roadshow/Xsite Sponsorship 4. Attended and helped manage the GaMpi Sponsored Luncheon 5. Attended FWB Chamber FF Breakfast 6. Held an STS Marketing College session with the sales team 7. Met with Martin Owen in a discussion about special events 6