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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: July 15, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Sport Fishing TV Promotional Marketing Opportunity
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval of an amount not-to-exceed $15K from
Promotional Reserve for a 30-minute sport fishing television episode, online video production,
and print and online editorial.
BACKGROUND: The Tourist Development Department was approached in late June about a
30-minute television episode showcasing Destin fishing. The episode would air 76 times during
the year on nine networks, including the World Fishing Network. The $10K cost includes a
sport fishing television episode, online video production, and print and online editorial, with the
objective of increasing visitation and lodging facility occupancy. Additionally, meals,
accommodations, and transportation are estimated at $5K. However, based on when filming
occurs, a large portion of these ancillary expenses may be covered by industry partners.
The Consolidated Strategic Marketing Plan (SMP) adopted by BCC on May 6, 2014 includes a
Promotional Reserve category in the amount of $150,061. Funding in the amount of $80,699
remains.
The TDC recommended approval of an amount not-to-exceed $15K for this television
promotional opportunity at its meeting on June 26.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve an amount not-to-exceed $15K from Promotional Reserve
for a 30-minute sport fishing television episode, online video production, and print and online
editorial.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator