Okaloosa County BOCC — July 15, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: July 15, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Sport Fishing TV Promotional Marketing Opportunity DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Request approval of an amount not-to-exceed $15K from Promotional Reserve for a 30-minute sport fishing television episode, online video production, and print and online editorial. BACKGROUND: The Tourist Development Department was approached in late June about a 30-minute television episode showcasing Destin fishing. The episode would air 76 times during the year on nine networks, including the World Fishing Network. The $10K cost includes a sport fishing television episode, online video production, and print and online editorial, with the objective of increasing visitation and lodging facility occupancy. Additionally, meals, accommodations, and transportation are estimated at $5K. However, based on when filming occurs, a large portion of these ancillary expenses may be covered by industry partners. The Consolidated Strategic Marketing Plan (SMP) adopted by BCC on May 6, 2014 includes a Promotional Reserve category in the amount of $150,061. Funding in the amount of $80,699 remains. The TDC recommended approval of an amount not-to-exceed $15K for this television promotional opportunity at its meeting on June 26. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve an amount not-to-exceed $15K from Promotional Reserve for a 30-minute sport fishing television episode, online video production, and print and online editorial. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator