READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — February 18, 2014 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 144-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: February 18, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Approval of Peter Mayer Task Order 129
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval for task order 129, which includes a magazine
back cover designed to target leisure travelers, specifically in the southeastern US.
BACKGROUND: America’s Best Vacations is a magazine targeting leisure travelers in the
southeastern US. For $25,000 the Emerald Coast will be featured on the back cover of the
magazine issue to be distributed in April 2014, along with an editorial of 400-500 words and
pictures within the magazine.
The Board approved the Strategic Marketing Plan on November 5, 2013, which included a line
item for “Co-Op Opportunities” in the amount of $285,000. The co-op program is being
reevaluated due to low partner participation. Additional opportunities are being designed for
partner review, and some of the funding is being reallocated to other marketing plan components
to make a larger promotional impact for our area. A revised Strategic Marketing Plan will be
presented to the TDC on February 27, with presentation to the Board anticipated on March 4.
Task order 129 reflects the reallocation of funding from co-ops to leisure for this unanticipated
opportunity. Given the time-sensitive nature of this opportunity, staff respectfully requests
Board approval for this task order, which will be included in the revised Strategic Marketing
Plan.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve task order 129.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator