Okaloosa County BOCC — February 18, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: February 18, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Approval of Peter Mayer Task Order 129 DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Request approval for task order 129, which includes a magazine back cover designed to target leisure travelers, specifically in the southeastern US. BACKGROUND: America’s Best Vacations is a magazine targeting leisure travelers in the southeastern US. For $25,000 the Emerald Coast will be featured on the back cover of the magazine issue to be distributed in April 2014, along with an editorial of 400-500 words and pictures within the magazine. The Board approved the Strategic Marketing Plan on November 5, 2013, which included a line item for “Co-Op Opportunities” in the amount of $285,000. The co-op program is being reevaluated due to low partner participation. Additional opportunities are being designed for partner review, and some of the funding is being reallocated to other marketing plan components to make a larger promotional impact for our area. A revised Strategic Marketing Plan will be presented to the TDC on February 27, with presentation to the Board anticipated on March 4. Task order 129 reflects the reallocation of funding from co-ops to leisure for this unanticipated opportunity. Given the time-sensitive nature of this opportunity, staff respectfully requests Board approval for this task order, which will be included in the revised Strategic Marketing Plan. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve task order 129. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator