READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — September 16, 2014 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 198-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: September 16, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: PM TO 148 FY15 SMP Leisure Broadcast Packages Pass-Through Costs
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval for Chairman to sign Task Order 148 “FY15 SMP
Leisure Broadcast Packages Pass-Through Costs”, contract C12-2007-TDC Peter A Mayer
Advertising, in the amount of $546,475.
BACKGROUND: The Board approved the FY 2014-2015 Strategic Marketing Plan on August
19, 2014, which included a line item for Media Campaign in the amount of $1,914,775.
Task Order 148 authorizes cable and radio broadcast media packages targeting leisure travelers
to run in various outlets. Broadcast packages negotiated by the agency may include email blasts,
online banners, print, and/or other non-broadcast advertising components. The actual
broadcasters for National Cable, Spot Market Radio, and Radio Promotional Costs will not be
known until after the agency finalizes negotiations. Sole source and conflict of interest forms
have been provided for all potential vendors.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Peter Mayer task order 148 “FY15 SMP Leisure Broadcast
Packages Pass-Through Costs” in the amount of $546,475.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator