Okaloosa County BOCC — September 16, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: September 16, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: PM TO 148 FY15 SMP Leisure Broadcast Packages Pass-Through Costs DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Request approval for Chairman to sign Task Order 148 “FY15 SMP Leisure Broadcast Packages Pass-Through Costs”, contract C12-2007-TDC Peter A Mayer Advertising, in the amount of $546,475. BACKGROUND: The Board approved the FY 2014-2015 Strategic Marketing Plan on August 19, 2014, which included a line item for Media Campaign in the amount of $1,914,775. Task Order 148 authorizes cable and radio broadcast media packages targeting leisure travelers to run in various outlets. Broadcast packages negotiated by the agency may include email blasts, online banners, print, and/or other non-broadcast advertising components. The actual broadcasters for National Cable, Spot Market Radio, and Radio Promotional Costs will not be known until after the agency finalizes negotiations. Sole source and conflict of interest forms have been provided for all potential vendors. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve Peter Mayer task order 148 “FY15 SMP Leisure Broadcast Packages Pass-Through Costs” in the amount of $546,475. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator