Okaloosa County BOCC — January 13, 2016 — II. g. TDC Marketing Presentation Jan 13

MARKETING REPORT January 13, 2016 Accomplishments 2 Chicago Takeover Campaign • Digital placements in Greater Chicago Area secured 7.9 million impressions • Reached 112% of our landing page visits goal • 89% of these visits were from new users • Reached roughly 230% of our email signups goal • Secured coverage in the Chicago Business Journal with 13k impressions 3 Chicago Takeover Campaign cont’d • The Carousel Facebook ad developed for this campaign was one of the most well-received social posts in 2015 4 Current Campaigns 5 2016 Spring Campaign Spring Campaign • Launched Jan. 4 • Targets couples and groups without children Campaign features new creative refresh 6 Upcoming Campaigns 7 2016 Summer Campaign Summer Campaign • Launches Jan. 18 • Targeting families Campaign will feature new creative refresh 8  Gulf to Table Campaign Update • Gulf to Table site is live! • www.EmeraldCoasting.com/gulf-to-table • Gulf to Table Guide is now available online: • http://www.emeraldcoastfl.com/gulf-to-table/get-the- guide/ • Printed version will be available in February • Gulf to Table print ads can be seen in Spring issues of The Local Palate and Coastal Angler. • Gulf to Table Media Campaign tentative timing: • February/March • Gulf to Table PR, Social and Community initiatives: • Stay tuned! 9 Gulf to Table Website www.EmeraldCoasting.com/gulf-to-table 10 Gulf to Table Guide http://www.emeraldcoastfl.com/gulf-to-table/get-the-guide/ 11 Request Your Logo Today! 12 Reminders 13 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 14 Thank You 15