Okaloosa County BOCC — January 13, 2016 — II. h. CVB-ECCC Sales Update — reading text

Association Banquet 10/29/2016 $2,000.00 New $10,000.00 300 Coldwell Banker Leaders Edge Training 1/29/2016 $2,500.00 New $6,000.00 300 505 Combat Training Squadron Anniversary Gala 12/2/2016 $2,000.00 New $12,000.00 280 New Life Deliverance Temple Banquet 5/29/2016 $530.00 New $5,500.00 170 Church Kangaroo Drywall Quincenera 1/16/2016 $550.00 New $5,000.00 250 Japanese Dance Bob Farsky 3/6/2016 $600.00 New $500.00 150 Event RV Connections RV Show 3/14‐17/2016 $5,500.00 Repeat $0.00 500 Special Ops Warrior Foundation Banquet 11/14‐16/2016 $5,600.00 Repeat $17,500.00 350 Total ECCC Revenue Projected $ 72,255.00 ECCC New Clients 13 Total ECCC Projected Revenue Goal $23,978.75 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 301.33% ECCC New Client % to Goal 216.67% 1  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Florida Family Expo Family Expo 2/20/2016 $3,000.00 Chose not to have event 1000 Ameri‐Cheer Cheer Comp. 3‐11‐13/2016 $8,000.00 Chose not to have event 1000 Wright ‐Pat AF Base Research Lab Training 1/11‐16/2016 $1,500.00 Chose not to have event 55 Florida Family Expo Expo 2/20/2016 $3,500.00 Chose not to have event 1000 Xresso USA Grand Finale 12/31/2015 $5,000.00 Chose not to have event 2000 Total ECCC Revenue Lost $21,000.00 Proactive Prospecting Company/Person Event Source Action Outcome Emily Rogers CAI Convention Tops'l called/emails still deciding 1 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 4% 2  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Kiss Alaska Seminar Email Emailed back Liconya Gilbert wedding Email Emailed back availability Jarod Bristol wedding Phone call Called back working on details Christina Sephora Seminar website Email availability Shantel Williams Wedding website Email looking at dates Nancy Warren Dining Out website Email/phone availability L.Gilbert wedding website Email availability Jessica Clayton Athletic Rally website Email waiting to hear back FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue VBA Policy Academy Meeting 2/23‐24/2016 $8,000 New Yes $400.00 200 Total ECCC Projected Revenue $ 8,000.00 3  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Site Inspections Tours Provided Company Event Total Room Nights Company/person Event Meeting Calibre VBA Policy Academy Meeting 100 Kat Smith Source Patel Wedding Wedding 750 Karen Bucher Class Ray Green FRLA Karen DeBold Thrivent Steve Viola Thrivent Sherri Cox Mary Kay Susan Skelton Triumph Rhonda & Jeff Strode Softball Total Room Nights Phil with Snowbirds visit Total # of leads to partners 20 Cheryl Jones visit Leads to partners Goal 4 Mary/wedding Planner visit Leads to Partners % to Goal 500% Alex Rengel military event Jarret Bristol Wedding Activities such as Marketing / Public Relations / Tradeshows: 1. Attended Tourism Holiday Summary of Measures REV % to Goal 301% New Client % to Goal 217% Proactive Contacts % to Goal 4% 4  Sales Marketing Report December 2015 Karen Rossi, Client Services Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Jon Kaczanoski Wedding Website sent email req date booked, not flexible on wedding date Nancy Warren Military Dinner Website sent email called us to book (and possibly a 2016 Christmas party) Chris Pike Car show Website sent email none yet Purchased Leads Worked # of Est Room Lead Source Company/Person Event Action Outcome Attendees Nights Annual Natl Federation Catholic sent Sales No Response from lead, FUP in 1 SDR Meeting 220‐300 260 Youth Ministry Kit month 2/2021 Annual Hispanic National Bar sent Sales No Response from lead, FUP in 1 SDR Meeting 700‐800 650 Assn Kit month 3/2020 Natl Assoc of State Conference sent Sales No Response from lead, FUP in 1 SDR 300 850 Foresters 9/2020 Kit month Alabama District Atty Convention sent Sales No Response from lead, FUP in 1 SDR 200‐300 440 Assn 6/2017 Kit month Annual sent Sales No Response from lead, FUP in 1 SDR Degeor Services 150 365 Meeting Kit month Jim Curtis, Educational Association sent Sales No Response from lead, FUP in 1 SDR 350‐400 850 Theater Association Mtg 9/2018 Kit month 1