READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — September 2, 2014 — Task order approval form C12-2007-TDC - 147 — reading text
Part 1 of 4. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 112-Task order approval form C12-2007-TDC - 147.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
TASK ORDER APPROVAL FORM
CONTRACT #: C12-2007-IDC
TASK ORDER #: 147
TASK ORDER AMOUNT: $400,676
OFFERED BY CONSULTANT:
Peter Mayer Advertising
FIRM'S NAME
James Geiger
ne PRINTED NAME
NY et
SIGNATURE
CFO 8/8/14
TITLE DATE
RECOMMENDED FOR APPROVAL
(Depariment Director)
BB Le hile
SIGNATURE
aa Be a &
eLilid
DATE
ay
COUNTY ADMINISTRATOR (if applicable)
Leefre
DATE
APPROVED BY OKALOOSA COUNTY
(Per Purchasing Manual)
$25,000 or less approved by Purchasing
Director
Between $25,001 and $50,000 approved by
Purchasing Director and County
Administrator
In excess of $50,000 approved by the Board.
Qarbdnol
PURCHASING DIRECTOR 2a, tedoval
O22 \4-
DATE
CHAIRMAN (if applicable)
DATE
TOURIST DEVELOPMENT DEPARTMENT
ATTORNEY APPROVAL FORM
CONTRACTOR NAME: PETER MAYER ADVERTISING
CONTRACT #: C12-2007-TDC
TASK/PURCHASE ORDER #: 147
FY15 SMP Leisure Print Packages
TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $400,676"
I have reviewed the above-referenced task/purchase order and find it to be in
compliance with the terms of the contract, Tourist Development Department
Operations & Procedures Manual, the Okaloosa County Purchasing Manual and
applicable local, state and federal laws, rules and regulations.
(Initial applicable authorization)
LH. This approval authorizes the goods/work described in the attached Task or
Purchase Order to be performed or acquired.
This approval authorizes the goods/work described in the attached invoice(s)
to be processed for payment.
APPROVED AS TO FORM AND LEGALITY:
L M. HOSHTRARA
TDD AT
gfe )4
DATE |
* The Agency’s authorization to purchase media as stated in this Task Order is contingent upon receiving fully-
executed Sole-Source Forms and Conflict of Interest Disclosure Forms/Certification from the Agency. Payments
under this Task Order shall not be issued without the necessary form(s).
Task Order 147 August 8, 2014
FY15 SMP Leisure Print Packages
Pass Through Costs
1 BACKGROUND & PROJECT ASSIGNMENT
Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as
“Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a
series of leisure print media packages to run in various publications as part of the FY 2014-15
Strategic Marketing Plan adopted by the BCC on August 19, 2014. The project will run from October
2014 through September 2015 and will consist of paid media as well as advertising tactics to support it.
This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17
of the contract. Agency fees for related media planning (TO 98) and media purchasing and reporting
(TO 142) for the campaign have been provided in previous task orders.
The County approved the FY 2014-2015 Strategic Marketing Plan on August 19, 2014, which included a
line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche,
Groups, Meetings/Conventions) in the amount of $1,914,775.
2 ACTIVITIES & DELIVERABLES
1. Fulfillment of a Client approved Media Plan/Recommendations, which includes:
Official Visit Florida Visitor’s Guide $15,956
Beaches, Resorts & Parks $6,020
Life’s A Beach $9,925
Coastal Living $72,000
Southern Living $90,262
Better Homes & Gardens, EveryDay with Rachael Ray, More, Family Circle $27,115
Better Homes & Gardens, EveryDay with Rachael Ray, More $13,950
Collinson Media $70,000
Escape to Southeast $3,400
Texas Monthly $27,984
Atlanta Magazine $8,067
Canadian Traveller $26,100
Dreamscapes $7,900
Crossings $4,500
Toronto Life $11,387
International Travel Guide $6,110
Total $400,676
Peter Mayer Okaloosa TDD Page 1
Confidential
1111242v2
Task Order 147 August 8, 2014
FY15 SMP Leisure Print Packages
Pass Through Costs
2. Print media packages negotiated by the agency may include email blasts, online banners,
and/or other non-print advertising components.
3. In accordance with Contract #C12-2007-TDC, the Agency has attached single source and
conflict of interest forms for Client review.
4, Invoice reconciliation and proof of advertising materials to support all invoices, as noted in the
Inclusions section of this document and the contract pages 2 and 17.
Inclusions:
e No invoice will be approved unless a copy of the actual invoice from the vendor accompanies
the invoice reflecting the acquisition of goods/services.
e Agency to submit copies of effective contracts, insertion orders, recapitulation of credits and
debits affecting previously submitted statements or invoices and substantiating bills, and tear
sheets, with support materials or other proof of publications for invoices presented for
payments.
e All make-good placements for media placements specific to this campaign will run within the
campaign period prior to the campaign end date unless otherwise noted in written approval
from the Client.
e All artwork, photography, design, layout, production materials, websites, domain names, etc.,
created by, and all rights acquired by the Agency for the Client will become property of the
Client upon acceptance, subject to any third party, rights and the Agency’s ownership of any
Code.
Exclusions:
e None
3 COST
The cost of this Task Order is not to exceed $400,676. Agency is authorized to purchase such media
on behalf of the Client and proceed with executing the activities set forth in this Task Order.
4 BILLING
Client will be billed in accordance with Contract # C12-2007-TDC.
5 GENERAL ASSUMPTIONS
The following are general assumptions about the project that affect the timing, scope or cost of the
project.
The above assumes:
e Timely delivery of any required documentation from the Client
e Client will make available appropriate personnel and decision-makers for attending scheduled
workshops and meetings for reviews and approval so immediate consensus can be reached
e Client will conduct timely reviews and provide consolidated feedback and written approvals on
a timely basis based on an agreed-upon schedule
e Delays in Client reviews may extend timing and add risk to the final delivery
Peter Mayer Okaloosa TDD-- Page 2
Confidential
1111242v2
Task Order 147 August 8, 2014
FY15 SMP Leisure Print Packages
Pass Through Costs
6 CONTACT INFORMATION
Ellen Kempner, Management Supervisor/Vice President
504.210.1217
kempnere@peteramayer.com
Michelle Clarke, Account Supervisor
504.210.1287
clarkem@peteramayer.com
James Geiger, Chief Financial Officer
504.210.1263
geigerj@peteramayer.com
\
7 AGENCY SIGNATURE |
Peter Mayer: [ | AI Date:
1
Peter Mayer
Confidential
Okaloosa TDD-- Page 3
1111242v2
SINGLE SOURCE PURCHASE DATA SHEET
Date: 98/01/2014 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191
Department/Division: Tourist Development Department (TDD)
item Description: 2014/2015 Media Plan Toa UF
Requesting Department's Suggested Vendor: Official Visit Florida Guide Cm Ive)
Vendor's Address: 2540 W. Executive Ctr Cir, Tallahassee, FL, 32301
Vendor's Tefephone No.: 850-488-5607 Point of Contact: Mark Neujahr
Sole Source, Justification: VISIT FLORIDA is the state's official tourism marketing corporation and serves
as Florida's official source for travel planning to Misitors across the globe.
WIE. os012014 ESV Ie
Requesting Deparfment Head Signafure /Date’
REVIEW BY PURCHASING DEPARTMENT
VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED
Vendor #1 Contact: Phone No.:
Vendor #2 Contact: Phone No.:
Vendor #3 Contact: Phone No.:
Buyer Comments:
Signature of Buyer Who Reviewed Date
Purchasing Services Manager Comments:
Purchasing Services Manager Signature Date
PURCHASING MANUAL - SINGLE SOURCE DETERMINATION
Comments:
Approve: Lf Disapprove:
Amount of Purchase: Date:
LA Et mal
B22. A4
IDate
ng Director Signature
Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011
CONFLICT OF INTEREST DISCLOSURE FORM
For purposes of determining any possible conflict of interest, all bidders/proposers, must disclose
if any Okaloosa Board of County Commissioner, employee(s), elected officials(s), or if any of its
agencies is also an owner, corporate officer, agency, employee, etc., of their business.
Indicate either “yes” (a county employee, elected official, or agency is also associated with
your business), or “no”. If yes, give person(s) name(s) and position(s) with your business.
YES NO xX
NAME(S) POSITION(S)
FIRM NAME: M\iLeS
BY (PRINTED): Maak Neutad®
BY (SIGNATURE): Mate. Vesapelr—
TITLE: Sares (YAwaGeeR,
DATE: B [ } i/ i4-
ADDRESS: GLB | Freokessiong \ Rarkloa y W
Sarasota, FL 34240
PHONE NO. ” 800 / 6G83- OOlo
E-MAIL Markt» ney jahv-@ miles partnersh le, Com
SINGLE SOURCE PURCHASE DATA SHEET
Date: 8/01/2014 PR No.: Requestor: Peter Mayer Phone No.: 504.581.7191
Department/Division: Tourist Development Department (TDD)
item Description: 2014/2015 Media Plan TOHRK Yt
Requesting Department's Suggested Vendor: Beaches, Parks, & Resorts
Vendor's Address: 2705 Scenic Hwy 98, Destin, FL, 32541
Vendor's Telephone No.: 256-310-0653 Point of Contact:_Toni Ouellette
Sole Source J ne tion: Nationally distributed magazine with specific purpose of enticing vacationers
from around the countr\to the beautiful beaches, resorts, and parks of Northwest Florida and Alabama Gulf Coast.
\ DYN LEA LA. oso12014 Jet LY
Requesting Deparimeht Head Signature Ddte/
Seer eee s Sulananaiasataiateneisieianaiessiananaiaienetaialeneleleletalalaiatalalaiaialaiaieisiatatetsiaieleiaiatsieteieletstatetetalatatetateietartateielatsiataiataiate
REVIEW BY PURCHASING DEPARTMENT
VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED
Vendor #1 Contact: Phone No::
Vendor #2 Contact: Phone No.:
Vendor #3 Contact: Phone No.:
Buyer Comments:
Signature of Buyer Who Reviewed Date
Purchasing Services Manager Comments:
Purchasing Services Manager Signature Date
PURCHASING MANUAL - SINGLE SOURCE DETERMINATION
Comments:
Approve: A= Disapprove:
U
Amount of Purchase: Date:
Bl22[1 44
Date #
Revised — 11/09/98, 03/21/00, 09/18/01, 03/19/02, 09/07/04, 05/15/07, 09/04/07, 09/03/08, 09/12/2011 19
CONFLICT OF INTEREST DISCLOSURE FORM
For purposes of determining any possible conflict of interest, all bidders/proposers, must disclose if any
Okaloosa Board of County Commissioner, employee(s), elected officials(s), or if any of its agencies is
also an owner, corporate officer, agency, employes, etc., of their business.
Indicate either “yes” (a county employee, elected official, or agency is also associated with your
business), or “no”. If yes, give person(s) name(s) and position(s) with your business.
YES. NO Z C
NAME(S) POSITION(S)
FIRM NAME:
BY (PRINTED):
BY (SIGNATURE):
TITLE:
DATE: + | ca-a
ADDRESS: AsO} | 8 conic. Lhobway aor
Destin Fl 32841
PHONE NO.
E-MAIL
SINGLE SOURCE PURCHASE DATA SHEET
Date: 8/01/2014 PR No.: Requestor: Peter Mayer Phone No. 504.581.7191
Department/Division: Tourist Development Department (TDD)
item Description: 2014/2015 Media Plan Toy ]Y4
Requesting Department's Suggested Vendor: Life's A Beach
Vendor's Address: P.O. Box 5731, Destin, FL, 32540
Vendor's Teleph6n No.: 850-650-2780 Point of Contact: Rick Seevers
|
Sole Source Justification: Publication is a fulfillment piece for people requesting travel information;
distributed to welcome denters, military bases, travel agents, and U.S. & Canadian meeting pianpers.
WIL ihre 08/01/2014 io “ LL
te
Requesting Departmbnt Head Signature
REVIEW BY PURCHASING DEPARTMENT
VERIFY IF OTHER SOURCES OF SUPPLY MEETS THIS NEED
Vendor #1 Contact: Phone No.:
Vendor #2 Contact: Phone No.:
Vendor #3 Contact: Phone No.:
Buyer Comments:
Signature of Buyer Who Reviewed Date
Purchasing Services Manager Comments:
Purchasing Services Manager Signature Date
PURCHASING MANUAL - SINGLE SOURCE DETERMINATION
Comments:
Approve: = Disapprove:
O
Amount of Purchase: Date:
Mur tAmak A/22 /1Uf
PurcHfas)ng Director Signature pate |
Revised — 11/09/98, 03/21/00, 09/18/01,
