Okaloosa County BOCC — August 18, 2015 — FY15 SMP Quarterly Amendment — agenda request

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: August 18, 2015 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: FY15 SMP Quarterly Amendment DEPARTMENT: Tourist Development Department BCC DISTRICT: 2,4,5 STATEMENT OF ISSUE: Request approval of Resolution 2015-__ to amend the FY 2014-15 Strategic Marketing Plan. BACKGROUND: Pursuant to Section D.200(2) of the Tourist Development Department Operations and Procedures Manual, the Strategic Marketing Plan (SMP) sets forth the proposed marketing activities and expenditures for the year. Amendments to the SMP shall be reviewed and approved by the TDC and the TDC’s recommendation presented to the BCC for final approval in the form of a Resolution. Formally amending the SMP for each change is cumbersome and results in a confusing document. As changes have been identified, staff has sought TDC and BCC approval. This SMP amendment formally memorializes changes approved during the last quarter (Collinson Media, Military Reunions), corrects the campaigns for certain placements, and increases the County’s portion of Atlanta Eats. A cooperative partner with the Atlanta Eats media buy canceled participation, and seeking a replacement partner was not feasible because video shooting had already occurred and the value of the co-op therefore greatly decreased for a replacement partner. Overall, the SMP budget has increased by $1,389 to $3,382,799 due to Atlanta Eats. Revisions to the SMP previously adopted are denoted in red font. Currently proposed revisions are denoted in green font as deletions or additions in the attached document. The Tourist Development Council reviewed the amended SMP and voted to recommend approval at its July 30, 2015 meeting. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve Resolution 2015-__ adopting the Okaloosa County Tourist Development Department FY 2014-15 Strategic Marketing Plan - Amended; a copy of which is attached. RECOMMENDED BY: APPROVED BY: John Hofstad, County Administrator