Okaloosa County BOCC — August 12, 2014 — 5-5 Convention Center

BOARD OF COUNTY COMMISSIONERS OKALOOSA COUNTY, FLORIDA SERVICE AREA: CULTURE/RECREATION DEPARTMENT/PROGRAM: TOURIST DEVELOPMENT - CONVENTION CENTER PROGRAM DESCRIPTION: The Emerald Coast Convention Center (ECCC) provides economic impact to the tourism and general businesses of Okaloosa County. The convention center’s mission is to provide a professional service team, exquisite food service, and a spotlessly clean and safe environment for meetings, conventions, trade shows, public entertainment and all types of special event activities. REVENUE: The Convention Center is funded by the Tourist Development Trust Fund, specifically the 3rd and 4th cents of the Tourist Development Tax on short term rentals, as well as by revenues generated by functions held at the convention center. EXPENDITURES: Expenditures Budget FY12 FY13 FY14 FY15 Category Actual $ Actual $ Original $ Approved $ Personal Services 972,550 912,066 1,295,517 1,346,290 Operating Expenses 2,967,558 2,146,234 3,350,575 2,363,120 Capital Outlay 187,153 94,764 5,620,375 3,263,058 Debt Service 106,988 0 155,000 0 Grants & Aids 250,000 0 0 0 Transfer Out 532,051 428,126 0 0 Reserves 0 0 2,256,283 6,163,532 Total 5,016,300 3,581,190 12,677,750 13,136,000 HISTORICAL STAFFING SUMMARY: Category FY12 FY13 FY14 FY15 Full-time 19 19 24 26 Part-Time 2 2 2 2 Relief 0 0 0 0 Total 21 21 26 28 MAJOR ACCOMPLISHMENTS LAST YEAR:  Conducted and serviced 215 functions at the ECCC, generating an estimated economic impact of $15M to the County.  Completed construction and held a grand opening for Bayview Plaza, a new 30,000 square foot exhibition area and outdoor venue that will further expand the flexibility and marketability of the convention center.  Finalized design and approval for Porte Cocheres at the main and south entrances. PROGRAM GOAL: Provide a clean, safe, and well-maintained conference and convention facility for visitors, local clients, and guests to create economic impact and opportunities for local functions. Provide necessary performance data to the Tourist Development Director, Tourist Development Council, and Board of County Commissioners. KEY OBJECTIVES: 1. Ensure that all functions of the ECCC comply with county policies and procedures. 2. Improve sales for all revenue streams available to the center. 3. Provide all data necessary for a profitable and successful marketing campaign. 4. Provide exemplary service, facilities, food service, and technical services to all clients to promote re- bookings of existing clients and recommendation of the center by existing clients to new clients. The following projects are planned for FY 2015:  Begin construction of Porte Cocheres at the main and south entrances to facilitate entrance and exit of the building in inclement weather.  Expand loading dock to alleviate problems unloading and loading of tradeshow exhibits. The current dock size does not allow fork lift access for large exhibits to be used.  Replace carpeting in ballrooms.  Renovate hard floor surfaces. PERFORMANCE MEASURES: Actual Estimated Adopted Performance Measures FY12/13 FY13/14 FY14/15 Number of Trade Shows Attended by Sales Staff N/A N/A 14 Output Number of Functions Held 215 220 225 Revenues Generated by Functions $804,094 $822,750 $861,000 Effectiveness Revenue Per Function $3,740 $3,740 $3,827 Operations N/A N/A 35% Reserves Beach Restoration N/A N/A $0 Insured Loss Deductible N/A N/A $1.5M