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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: November 6, 2012
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: 2013 Harley Owners Group (HOG) Rally Sponsorship
DEPARTMENT: Tourist Development
BCC DISTRICT: All
STATEMENT OF ISSUE: Request approval of TDC sponsorship for potential 2013 Florida
State HOG Rally pursuant to section G.600 of the recently approved TDC Operations &
Procedures Manual. The potential sponsorship is for an amount not to exceed $30,000. The TDC
is recommending this sponsorship and certifying that it meets the criteria of section G.600
Sponsorships.
BACKGROUND: The Council, at it's October 24, 2013 meeting, reviewed a sponsorship
request in the amount of $35,000 for a potential 2013 Florida State HOG Rally. The Rally, if
awarded, would be held on Okaloosa Island, October 21-26, 2013. The Rally was previously
held in Okaloosa County in 2010 and 2011. The 2013 Rally will mark the 110th anniversary of
the Harley Davidson Motor Company. After a robust discussion among the Council members,
with significant input from hospitality industry professionals in the audience, the Council voted
to recommend a $25,000 sponsorship for pre-event marketing and attendance stimulation efforts,
and to award an additional $5,000 sponsorship should the HOG Rally generate the agreed to
number of room nights indicated in that section of the application.
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve potential host city sponsorship as reviewed, approved and
requested by the TDC at it's October 24, 2012 meeting. (See attached Sponsorship Funding
Application).
RECOMMENDED BY:
APPROVED BY:
James D. Curry, County Administrator