Okaloosa County BOCC — October 2, 2012 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: November 6, 2012 TO: Honorable Chairman and Members of the Board FROM: Daniel O'Byrne SUBJECT: 2013 Harley Owners Group (HOG) Rally Sponsorship DEPARTMENT: Tourist Development BCC DISTRICT: All STATEMENT OF ISSUE: Request approval of TDC sponsorship for potential 2013 Florida State HOG Rally pursuant to section G.600 of the recently approved TDC Operations & Procedures Manual. The potential sponsorship is for an amount not to exceed $30,000. The TDC is recommending this sponsorship and certifying that it meets the criteria of section G.600 Sponsorships. BACKGROUND: The Council, at it's October 24, 2013 meeting, reviewed a sponsorship request in the amount of $35,000 for a potential 2013 Florida State HOG Rally. The Rally, if awarded, would be held on Okaloosa Island, October 21-26, 2013. The Rally was previously held in Okaloosa County in 2010 and 2011. The 2013 Rally will mark the 110th anniversary of the Harley Davidson Motor Company. After a robust discussion among the Council members, with significant input from hospitality industry professionals in the audience, the Council voted to recommend a $25,000 sponsorship for pre-event marketing and attendance stimulation efforts, and to award an additional $5,000 sponsorship should the HOG Rally generate the agreed to number of room nights indicated in that section of the application. OPTIONS: Approve/Disapprove RECOMMENDATIONS: Approve potential host city sponsorship as reviewed, approved and requested by the TDC at it's October 24, 2012 meeting. (See attached Sponsorship Funding Application). RECOMMENDED BY: APPROVED BY: James D. Curry, County Administrator