Okaloosa County BOCC — April 21, 2015 — Ad Agency Compliance Audit 4 1 15

Ad Agency Contract Compliance Audit RFP Scope of Services The scope of services shall include performing an advertising agency contract compliance audit. The advertising agency contract provides for the provision of the following services: marketing, advertising, public relations, website management, research, social media, and social networking. The audit shall include, but not be limited to, a review of the advertising agency’s compliance with the following contract provisions: 1. Article II – Scope of Services a. Exhibit A 2. Article III – Compensation and Invoices a. Task Order process b. Invoicing detail c. Timeliness of payment to third-party vendors 3. Article V – Purchases and Payments a. Bid process 4. Exhibit A – I. Scope of Services and Compensation a. Actual hours for Base Services b. Quarterly summary and reconciliation of all activities performed under Base Services c. Paid Media Pass-Through excludes markup d. Actual hours for New Product Services i. By type (staff v. management) and by activity (creative, production, etc.) Additional Scope 1: the County seeks to obtain recommendations on best practices for advertising contract language and compensation structure. Additional Scope 2: the County seeks to obtain return-on-investment and post-buy analyses of its media spend. Separate pricing should be provided for the three requested services. The County reserves the sole right to determine which of the three services (e.g. all, some, or none) will be awarded under this RFP. Selection Criteria 20% Pricing 35% Demonstrated experience and expertise in performing advertising contract compliance audits 15% Procedures, processes, & timeline for performing this advertising contract compliance audit 15% Demonstrated experience and expertise in best practices for advertising contract language and compensation structure 15% Demonstrated experience and expertise in return-on-investment and post-buy analysis of media spend