Okaloosa County BOCC — June 2, 2015 — visit florida invoice — reading text

early March through mid-April. Minority Convention Grant The Minority Convention Grant Program is offered by Enterprise Florida to local governments and non-profit corporations/organizations to attract new national minority conferences and conventions, not to subsidize existing scheduled events. VISIT FLORIDA administers the grant. Small Business Partners Grant Program VISIT FLORIDA administers the Small Business Partners Grant Program to assist small businesses (those with an income of less than $1,250,000 gross income per year, or a 501 (c) (3), non-for-profit status) in publicizing their programs and tourism advantages of the State of Florida. For more information on grants, go to VISITFLORIDA.org/grants. Learning Library: Watch a video on the grants cycle overview at VISITFLORIDA.org/library. 30  Partner Education & Communications Partner Education & Communications At VISIT FLORIDA, we believe clear communication and valuable education is key to our relationship with our valued Partners. To enable and encourage this kind of critical communication, VISIT FLORIDA has put in place a number of programs, publications and vehicles specifically for Partners. Toll-free Industry Hotline Have a question and don’t know where to turn? Need to retrieve your Partner ID and password? Give us a call anytime between 8 a.m. – 5 p.m., Monday - Friday on our toll-free Industry Hotline at (877) 435-2872. Marketing Partner Guide You’re reading it now! The Marketing Partner Guide is a great resource you can turn to often to ensure you’re maximizing the benefits of your VISIT FLORIDA Marketing partnership. This guide is the companion tool to the Online Marketing Planner and is meant to inspire you to participate in valuable marketing programs offered by VISIT FLORIDA. Online Marketing Planner A companion tool to the Marketing Partner Guide, the Online Marketing Planner is where you go to get the specific details about all of your favorite marketing programs, including registration, pricing and deadline info, as well as points of contact and media value. The planner allows you to filter your browsing and search by program type, audience, market (DMA) or interest. You can save your plan, print it, or select an option to receive more info from each of the programs’ point persons. Each year, hundreds of programs are added to the planner. Visit the Online Marketing Planner at VISITFLORIDA.org/Planner. Learning Library: Learn how to navigate the Online Marketing Planner at VISITFLORIDA.org/library. 31  VISIT FLORIDA® News to Use VISIT FLORIDA’s bi-weekly News to Use eNewsletter is designed to alert you of new programs and opportunities offered as they are added to the Online Marketing Planner, as well as new editorial and promotional leads. News to Use and other important information is sent to our point of contact at your company, established on your Partner enrollment form. Questions about changing the Partner contact at your company or adding business contacts to receive News to Use should be directed to the Industry Hotline at (877) 435-2872. Industry Social Media Channels Connect with other Florida tourism industry businesses and keep up with industry news, VISIT FLORIDA updates and resources. For a list of VISIT FLORIDA’s social media tourism industry channels, turn to the inside front cover of this guide. VISITFLORIDA.org VISIT FLORIDA’s industry website, VISITFLORIDA.org, allows you to explore a multitude of marketing tools, cooperative advertising programs and networking opportunities. The three primary areas of the site are Inside VISIT FLORIDA, the Partner Resource Center and Promote Your Business. • Inside VISIT FLORIDA features information on the Florida Governor’s Conference on Tourism, key Florida tourism facts, VISIT FLORIDA’s Marketing Plan, VISIT FLORIDA’s . Annual Report, VISIT FLORIDA staff rosters, information on the Flagler Awards, information and meeting notices for those serving on VISIT FLORIDA committees and more. • The Partner Resource Center is where you update your web listing, update your company roster and contact info, access your Partner logo, register for educational webinars, watch past webinars, upload Hot Happenings and more. • Promote Your Business houses many marketing tools, including editorial leads, event insurance info, an image library, bulk requests for maps, Partner-to-Partner specials, sales leads, crisis preparation tools and more. 32  Partner Education & Communications Log-In & Learn/Learning Library Log-In & Learn is a series of webinars featuring a wide variety of expert presenters sharing their knowledge about tourism marketing trends in the fields of social media, mobile, internet, public relations, promotions and advertising. Due to recent demand in this very popular VISIT FLORIDA program, webinars are added every month. Webinar alerts are included in News to Use and can also be found on VISITFLORIDA.org in the Partner Resource Center. To view past webinars, visit the Learning Library at VISITFLORIDA.org/library. Florida Governor’s Conference on Tourism The Florida Governor’s Conference on Tourism is the premier educational conference for the Florida tourism industry and is designed and coordinated by VISIT FLORIDA. The conference provides an opportunity for members of the Florida tourism industry to network with fellow travel professionals, learn more about participating in VISIT FLORIDA’s wide range of programs, obtain the latest tourism research data and hear from industry experts and keynote speakers about their proven strategies for increasing business. To learn more, go to FloridaTourismConference.com. VISIT FLORIDA Partner Logo As a VISIT FLORIDA Partner, you are entitled and encouraged to use the VISIT FLORIDA Partner logo in your business communication materials, including your letterhead and print advertising. Please note that the usage does not include placement on products for promotion or retail sale. You may also use the VISIT FLORIDA Partner logo as a link to VISITFLORIDA.com from your own website. Help your site visitors plan their perfect Florida vacation with the rich, comprehensive travel information on VISITFLORIDA. com. The VISIT FLORIDA Partner logo is available in the Partner Resource Center on VISITFLORIDA.org. For more information, call the Industry Hotline at (877) 435-2872. 33  VISIT FLORIDA® VISIT FLORIDA Departments & Staff Roster Access Executive Operations Supports the President and CEO’s office through public affairs, corporate communications and stakeholder liaison activities. Finance/Administration Includes the activities of human resources, information technology, network and database management, finance, accounting, contracts supervision, warehouse oversight and office administration. Industry Relations Responsible for the recruitment and retention of VISIT FLORIDA Partners. This team works to keep our Partners informed of marketing opportunities and program benefits. Marketing/Brand Oversees the areas of providing consumer-focused marketing communications including: advertising, co-op, internet, social marketing, public relations, content creation and creative services. Promotions Extends VISIT FLORIDA’s brand messaging by coordinating Florida vacation packages, which are provided on an in-kind basis, in exchange for promotional media exposure. Public Relations Assists our Partners with extending their individual PR plans by offering programs and resources that include in-market domestic media missions and receptions, editorial leads, a dedicated website where Partners share destination information with the media and a coordinated PR presence in key international markets. Research Studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences, as well as compiles the state’s official air and auto visitor numbers and conducts surveys to assess the effectiveness of VISIT FLORIDA’s advertising and marketing efforts. Sales Reaches out to key travel professionals in both domestic and international arenas utilizing trade and consumer shows, as well as tour operator, travel agent and meeting planner relationships to keep visitors coming to Florida. Visitor Services Responsible for operating the five Official Florida Welcome Centers, our Visitor Services team greets millions of visitors each year, offering them travel tips, vacation planning information and even a glass of fresh Florida orange juice. To view a full staff roster by last name, go to VISITFLORIDA.org/roster or scan the tag on the left to view it on your mobile device. 34 Notes 35  VISIT FLORIDA® Notes 36 Developed by the official tourism marketing corporation of the Sunshine State with the assistance and approval of the Florida tourism industry. View the online plan and Partner tools at: VISITFLORIDA.org/MarketingPlan 2540 W. Executive Center Circle, Suite 200 Tallahassee, Florida 32301 (850) 488-5607 Toll-free Industry Hotline: (877) 435-2872 www.VISITFLORIDA.org Copyright ©2012, Florida Tourism Industry Marketing Corp.. d/b/a VISIT FLORIDA®