Okaloosa County BOCC — June 2, 2015 — visit florida invoice

Marketing Partner Guide Making the Most of Your Benefits Purpose of this Guide Are you ready to take your travel and tourism marketing to the next level? VISIT FLORIDA’s marketing programs and initiatives have a proven track record of helping businesses attract new customers and improving their bottom line. The purpose of this guide is to give you an overview of the many benefits and programs offered to you through your VISIT FLORIDA marketing partnership. Together, we can help drive business and added exposure to your company. Whether you are a new Partner or one of our Founding Partners, this guide will familiarize you with our programs and allow you to quickly identify those that will help promote your business. This guide is meant to be a companion tool to our Online Marketing Planner, which offers all of the details into specific opportunities mentioned in this piece. To visit the Online Marketing Planner, head over to VISITFLORIDA.org/planner. The Benefits Checklist on pages 6-7 provides easy steps you can complete today to jump-start your marketing exposure and actively engage with VISIT FLORIDA. Thousands of VISIT FLORIDA Partners have shared that the more they actively participate in the marketing programs outlined in this guide, the greater the exposure they’ve enjoyed for their businesses. If you have any questions about the opportunities detailed in this guide, feel free to contact us on our toll-free Industry Hotline at (877) 435-2872. Together, we are VISIT FLORIDA.  VISIT FLORIDA® What is VISIT FLORIDA? VISIT FLORIDA is the state’s official tourism marketing corporation. For every $1 spent on tourism marketing, VISIT FLORIDA generates more than $258 in tourism spending and $15 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, social media, internet and visitor services programs. As a public/private partnership, VISIT FLORIDA serves nearly 12,000 tourism industry businesses, including 2,700 invested Partners, 8,900 web affiliates and major strategic alliance partnerships with Disney Destinations, Dollar Rent A Car, The Hertz Corporation, Busch Gardens Tampa Bay and SeaWorld Orlando Parks and Universal Orlando. VISIT FLORIDA’s innovative marketing programs reach billions of potential visitors, influencing millions to visit the Sunshine State each year. VISIT FLORIDA also compiles the state’s official air and auto visitor counts, tracks tourism trends and conducts surveys to assess the effectiveness of advertising and marketing efforts. VISIT FLORIDA operates the state’s five Official Florida Welcome Centers at Interstates 10, 75, and 95, U.S. Highway 231 and the Florida Capitol Complex. VISIT FLORIDA maintains a corporate office in Tallahassee and has international contractors in Canada, China, the Europe Network (covering key markets in UK, Ireland, France, Netherlands, Germany, Switzerland and Austria), India and Latin America covering Argentina, Brazil, Mexico and Venezuela. To stay informed about VISIT FLORIDA happenings, be sure to follow our corporate blog at SunshineMatters.org. 2  Marketing Partner Guide How to Reach Us Toll-free Industry Hotline. ......................................................... (877) 435-2872 VISIT FLORIDA............................................................................ (850) 488-5607 Corporate Headquarters VISIT FLORIDA 2540 W. Executive Center Circle, Suite 200 Tallahassee, Florida 32301 Websites Consumer websites. ..........................................................VISITFLORIDA.com golf.VISITFLORIDA.com