Okaloosa County BOCC — June 2, 2015 — visit florida invoice — reading text

year and articles are later made available to consumers on VISITFLORIDA.com. For more info on how to advertise, contact Miles Media at advertising@milesmedia.com or (800) 683-0010. 23  VISIT FLORIDA® Meeting Professionals Program Meeting professionals dream of using one tool to research, book and plan their Florida meetings. The Meeting Professionals Program allows you to be part of such a tool. The integrated marketing program, which includes meetings.VISITFLORIDA.com web listings, advertising and eNewsletters, reaches meeting planners from all market segments as they’re looking at Florida to book their next meeting. For more info, contact Miles Media at (800) 683-0010 or advertising@milesmedia.com. For more info and deadlines related to official VISIT FLORIDA publications, visit the Online Marketing Planner at VISITFLORIDA.org/planner. 24  Social Media Social Media Social Media use among consumers – including those planning vacations – has increased dramatically over the last few years. VISIT FLORIDA actively markets to consumers via social media channels that include Facebook, Twitter and Foursquare. New to social media or just want to be a part of successful social media tourism marketing? No need to start from scratch – join our efforts! Facebook & Twitter Many of the thousands of fans and followers of VISIT FLORIDA’s Facebook and Twitter channels ask for travel recommendations. Monitor these channels and engage in the conversation by offering suggestions that will drive traffic to your business. In addition to VISIT FLORIDA’s main social media channels, the VISITFLORIDA.com Insiders also manage Facebook and Twitter pages dedicated to their fields of expertise (beaches, family, outdoors, etc.). Partners may pitch content to the Insiders or our Social Marketing Representative for potential exposure in social media channels by emailing insiders@VISITFLORIDA.org. Foursquare Marketing Partners on Foursquare can reach VISIT FLORIDA Foursquare followers by sending VISIT FLORIDA a “tip” that we can leave at your business. Users who follow VISIT FLORIDA on Foursquare will uncover the tip next time they check in to your business. For more information, email socialmedia@VISITFLORIDA.org. Learning Library: Watch “Understanding Social Media & Online Advertising” at VISITFLORIDA.org/library. 25  VISIT FLORIDA® Share a Little Sunshine Share a Little Sunshine is a statewide advocacy platform that reaches out through traditional and emerging media, grassroots networks and partnership-based campaigns to engage Florida fans in promoting Florida tourism. We all know the importance of personal recommendations and word-of-mouth in the travel planning process. The platform creates awareness through a statewide marketing program, but the offers come from a local level (your zip code or your business). Because the program focuses on the social networks of Floridian friends and family, it offers a great way to reach out to Florida’s VFR (visit friends and relatives) visitors, who represent about 24 percent of the total visitors to the state. Visit Share a Little Sunshine at ShareaLittleSunshine.org. Key Partner Benefits Include: • The ability to leverage VISIT FLORIDA’s statewide awareness campaign for hyper-local benefit: Share a Little Sunshine brings the VFR (visit friends and relatives) travelers of local residents to your business. • The opportunity to target special interest groups that can provide incremental travel, but might not be large enough to merit a more traditional, major advertising campaign and large financial investment. • The ability to build upon the current strength of VFR travel to attract both domestic and in-state visitors to your business. • An easy way to join the social media conversation when it can most help your business. • A direct way to connect with the growing Spanish-speaking population via Mi Sol Es Tu Sol, the Spanish-language version of Share a Little Sunshine. 26  Share a Little Sunshine Florida Fan Engagement Share a Little Sunshine social media platforms are a low- or no-cost way to share info about your events, assets and destinations with the Florida residents most likely to travel in-state. You can elevate awareness of your business among Florida Fans by uploading photos, creating online custom cards or providing prizes for fan rewards. Share a Little Sunshine Online Deals Partners can promote special deals through online invitations sent to friends and family of Florida residents living outside the state. Invitations are designed to encourage travel to Florida and to provide your business with an opportunity to directly influence travel decisions and purchases. You can also offer exclusive deals to Florida residents that entice them to visit your business or destination and bring visiting friends and relatives. Contact sunshine@VISITFLORIDA.org for more info about participating in VISIT FLORIDA’s Share a Little Sunshine programs designed especially to connect with Florida residents and Florida fans. Ways to Share a Little Sunshine: • Invite your out-of-state friends and . ......... family to visit you in Florida. Go to ............ ShareaLittleSunshine.org to send an ........ email invitation, view the rally and PSA ... videos and more. • Become a fan on Facebook. When you become a fan, you have the opportunity to share information with other fans and spread the word about your own events and activities related to fan conversations. Start sharing at Facebook.com/ShareaLittleSunshine. • Link your website to ShareaLittleSunshine.org. • Get creative and send a Share a Little Sunshine invitation to your customers and business partners with a message that encourages them to experience your area and services. These efforts can drive incremental business plus make you a steward of the “sunshine” message. For other ways to engage, go to VISITFLORIDA.org/sharetoolkit. 27  VISIT FLORIDA® Research Each year, VISIT FLORIDA spends hundreds of thousands of dollars on research to learn more about our visitors, the competitive environment and travel trends. Current information on visitor volume, demographics, psychographics, economic impacts, and other factors affecting travel to Florida is available on VISITFLORIDA.org and by request from our Research Department. Research is an important part of any marketing plan as it can guide you into learning more about your origin markets and your visitors. Research Reports Florida Visitor Study This study reveals valuable information about the Florida visitor, including state of origin; country of origin; household income; length of stay; visitor activities and visitor expenditures. This document is free of charge to Marketing Partners and can be found on VISITFLORIDA.org/research. VISITFLORIDA.org/research VISIT FLORIDA-produced research, including Key Tourism Indicators and the Florida Visitor Study, is posted on the web at VISITFLORIDA.org/research and is password-protected for Partners. Ask-An-Expert Looking for some hard-to-find information about Florida visitors? Want some ideas for conducting a cost-effective survey? You’ll learn these answers and more when you speak with the Tourism Research Team at trt@VISITFLORIDA.org. Co-op Research Canada Outbound: By co-sponsoring this subscription service of the Conference Board of Canada, VISIT FLORIDA obtains timely, accurate and insightful data on the travel patterns affecting Florida from our state’s consistent top source of foreign visitors. For more info, email the Tourism Research Team at trt@VISITFLORIDA.org. UK Outbound: UK Outbound includes a monthly newsletter, plus a monthly deplanement report and forecast for Florida as a state and for Orlando. For more info, email the Tourism Research Team at trt@VISITFLORIDA.org. 28  Research Mexico-South America Outbound: Mexico-South America Outbound is a monthly report that examines travel from these regions into Orlando and Miami, as well as other U.S. destinations. For more info, email the Tourism Research Team at trt@VISITFLORIDA.org. Tourism Decision Metrics (TDM): TDM is an online tool for global analysis of travel, demographics and economics, allowing subscribers to quickly analyze market trends and the outlook for travel and the economy around the world. The database also provides access to detailed information for more than 180 countries and more than 40,000 indicators of travel, demographics and economics—forecast 10 years into the future based on the only global econometric model of world travel. Note: This opportunity is for Destination Marketing Organization Partners only. PhoCusWright: PhoCusWright provides consumer, business and competitive intelligence in the travel, tourism and hospitality arena. VISIT FLORIDA and PhoCusWright recently developed a program especially created for Destination Marketing Organizations that allows for a shared research subscription. This group pricing results in a significant discount over the subscription to PhoCusWright’s publications. Note: This opportunity is for Destination Marketing Organization Partners only. 29  VISIT FLORIDA® Grants Advertising Matching Grant VISIT FLORIDA administers an Advertising Matching Grant Program on behalf of Enterprise Florida to publicize the tourism advantages of the State of Florida. Airline Grant Program VISIT FLORIDA has established an annual Matching Grant program to support Destination Marketing Organizations within the State to stimulate the Florida economy by expanding international air service to the state. City-Wide Meetings & Conventions Grant VISIT FLORIDA established the City-Wide Meetings and Conventions Grant Program as an annual matching grant program to stimulate the Florida economy by generating new city-wide convention business to the state. We budget up to $250,000 per year to extend a 100 percent match of local Destination Marketing Organizations’ incentives. Cultural Heritage & Nature Tourism Grant The Cultural Heritage and Nature Tourism Grant Program is a reimbursement program designed to provide funding for multi-county and multi-Partner marketing projects for the promotion of Florida’s cultural heritage and nature tourism and education efforts, as well as image development. The application process typically opens in