Okaloosa County BOCC — June 2, 2015 — visit florida invoice — reading text

brainstorming and feedback. In addition, the promotions team aids VISIT FLORIDA Partners with securing media exposure and/or additional elements (air transportation, rental car, etc.) for your promotional packages through the Promotional Assistance Program. For more info, email promotions@VISITFLORIDA.org. 17  VISIT FLORIDA® Cooperative Advertising 2 2 VISIT FLORIDA’s Cooperative Advertising Program 0 0 allows VISIT FLORIDA Marketing Partners to spend 1 1 less money for more exposure. By advertising with 2 3 other members of the Florida tourism industry in the presence of the VISIT FLORIDA brand, you can take advantage of discounted rates. Additionally, co-op programs are aligned with VISIT FLORIDA’s dedicated advertising campaign benefiting Partners by leveraging part of a larger media buy. You will recognize VISIT FLORIDA co-op programs by the official co-op stamp displayed above. When you see this stamp on media vendor sales materials, you know you’re eligible for significant savings. Online Marketing Planner To help you identify the best co-op programs for your business, VISIT FLORIDA posts all co-op advertising opportunities on the Online Marketing Planner. Each program outlined on the Online Marketing Planner includes a background and description of the program, dates and deadlines, distribution figures, added value and contact info, as well as Marketing Partner discounted rates. Visit the Online Marketing Planner at VISITFLORIDA.org/planner. Co-op Monthly eNewsletter You’ll get alerted to the latest co-op advertising opportunities posted to the Online Marketing Planner when you receive News to Use. The Co-op Monthly provides more in-depth coverage. You automatically receive this eNewsletter unless you have opted out. 18  Visitor Services Visitor Services Each year, more than 2.1 million vacationers visit our five Official Florida Welcome Centers, which provide an exclusive, unbeatable opportunity for Partners to reach visitors directly as they arrive. These programs are among the most popular and affordable Partner benefits. Brochure Rack Space Program Tourists visiting our Welcome Centers pick up 10-14 brochures each visit and more than 14 million brochures annually! Brochures continue to have a strong role in a world dominated by internet marketing. They influence travelers to change their travel plans and drive visitors to websites both before and during a trip. Make sure people see your business by participating in our Brochure Rack Space Program at one or all of the five Official Florida Welcome Centers. All brochures must comply with the Official Florida Welcome Center Distribution Policy. Learning Library: Watch the Visitor Services team give a Welcome Center overview at VISITFLORIDA.org/library. Brochure Enrollment Rack spaces are available in 4” x 9” or 8.5” x 11” sizes. Marketing Partners receive a 25 percent discount off regular brochure rack prices. Reservations made after the annual enrollment date of July 1, will be pro- rated for the remainder of the program year. For additional info about this program, call (850) 205-3864. Blue-line or Draft Copy Review There is no charge for this service. It is strongly recommended that you send us your blue-line or draft copy for review and approval before you print to ensure your publication, brochure or rack card will be eligible for display. Review and approval will be completed within 24-48 hours of receipt. For more info, call (850) 205-3864. 19  VISIT FLORIDA® Transparency Lease Space Program Put your business “in lights” at our Official Florida Welcome Centers. Rent a backlit transparency space at one or all four highway Welcome Centers. For less than $250 annually, you can prominently display your backlit photograph, logo or slogan on our lobby walls. Space is limited. All transparencies must comply with the Welcome Center Display Policy. For additional info about this program, call (850) 205-3864. Seasonal Festivals Seasonal Welcome Center Festivals provide a fun and festive atmosphere to interact with Florida visitors. The Florida Welcome Centers provide eager visitors, booths, tablecloths and refreshments. Partners are encouraged to bring characters, giveaways, brochures, coupons and treats to share directly with Florida travelers. To learn more about our seasonal festivals, go to the Online Marketing Planner at VISITFLORIDA.org/planner. Lobby Display Program The Lobby Display Program creates a special opportunity for Marketing Partners to reach this massive visitor segment. Participate in a designated booth in our four highway Welcome Center lobbies, where you can distribute literature and giveaways. Open exclusively to Marketing Partners, the program is available in up to seven-day increments, on a first- come, first-served basis. There is no additional Partner fee to participate in this program. The Lobby Display Program allows you the opportunity to tell your story first-hand to our visitors. To coordinate your Lobby Display Program participation, contact the Welcome Center of your choice. I-95 Welcome Center (Yulee) Manager, Joyce Davis................................................................ (904) 225-9182 Joseph O. Striska Official Florida Welcome Center (I-75) (Jennings) Manager, Dot Robinson.............................................................. (386) 938-2981 I-10 Welcome Center (Pensacola) Manager, Karen Epstein. ............................................................ (850) 944-0442 US 231 Welcome Center (Campbellton) Manager, Jena Buggs................................................................. (850) 263-3510 Please note: Lobby Display Program is not available at the Capitol Welcome Center. 20  Visitor Services “Own A Welcome Center” Program Make your business the center of attention at each of the four highway Welcome Centers. Marketing Partners can display large build-outs and banners, video, literature and giveaways. The marketing creative is only limited by your company’s imagination. Participants may also provide shirts for Welcome Center staff to wear. Open exclusively to VISIT FLORIDA Marketing Partners, the program is available in up to three-month increments, on a first-come, first-served basis. The fee to participate in this program is $1,500 monthly. Reservations may be made for six months in advance. Since the space available in each center varies, Marketing Partners must contact the administrative office to receive specifications and floor plans for each promotional area. For additional information about this program, call (850) 205-3864. Kid’s Corner In an effort to build on the success of our hospitality and demonstrate our desire to further welcome visitors traveling with small children, Visitor Services has a unique sponsorship opportunity only available to Marketing Partners. Each of the four highway Welcome Centers has a designated area for our visitors traveling with children. VISIT FLORIDA’s Kid’s Corner offers a play area to educate and entertain while parents get travel information they need from Welcome Center staff. Kid’s Corner features signage with the sponsor’s name and offers a special brochure distribution point. The sponsorship is open on a first-come, first- served basis at an annual cost of $1,500. This is a two-year sponsorship opportunity. For more info on this program, please call (850) 205-3864. Florida Official Transportation Map Through a cooperative effort with the Florida Department of Transportation and an independent publisher, VISIT FLORIDA produces and distributes 1 million copies of the Florida Official Transportation Map each year. To explore advertising opportunities in the next edition, email maps@VISITFLORIDA.org. 2012 Edition 21  VISIT FLORIDA® Florida Information Network This Partner-only program provides an exclusive opportunity for tourism businesses to showcase television commercials or event stills. If you have one, two or ten produced television commercials for your business, send them to VISIT FLORIDA and we will create a rotation to display them at our four highway Welcome Centers on a designated 42” flat-screen HDTV called the Florida Information Network (FIN). FIN is ideal for showcasing all travel-targeted messages or events and will promote your tourism message and product while reinforcing your brand awareness. FIN offers a continuous playing cycle, product exclusive messages, and up to a two-month period devoted exclusively to your product. FIN can feature a hotel, event, attraction, cultural event, festival, a meeting or any number of tourism events. The program is open on a first-come, first-served basis at a monthly cost of $1,500. Call (850) 205-3864 for program guidelines and availability. Fulfillment Requests Visitor Services oversees publication fulfillment requests. Bulk orders for VISIT FLORIDA collateral materials, including the Official VISIT FLORIDA Magazine and the Florida Official Transportation Map, are available through VISITFLORIDA.org under “Promote Your Business.” Consumer requests are handled through VISITFLORIDA.com. For details on all Welcome Center opportunities, visit the Online Marketing Planner at VISITFLORIDA.org/planner. 22  Official VISIT FLORIDA Publications Official VISIT FLORIDA Publications VISIT FLORIDA has written the book on travel in the Sunshine State. Each year, we distribute hundreds of thousands of copies of official VISIT FLORIDA publications, literally putting our Partners’ info in the hands of consumers and travel professionals throughout the world. Official VISIT FLORIDA Magazine The Official VISIT FLORIDA Magazine is VISIT FLORIDA’s flagship publication and the single most powerful vacation planning resource available in print for the Florida visitor. The magazine, formerly known as the Florida Vacation Guide, contains reader-friendly articles and photos and is sent free of charge to consumers who request vacation info online or by calling Florida’s toll-free visitor inquiry line. The guide is also used as a sales tool by our domestic and international sales staff when working with travel agents, tour operators, meeting planners and media. 150,000 copies of the guide are printed annually. For questions related to advertising in this publication, contact Miles Media at advertising@milesmedia.com or (800) 683-0010. Special Interest eNewsletters VISIT FLORIDA’s special interest eNewsletters feature high-quality editorial content written by professional travel writers. This direct marketing effort reaches consumers who have identified specific vacation interests, including family travel, beaches, golf, outdoor/nature, culture, heritage, luxury, romance and more. These eNewsletters reach millions each