Okaloosa County BOCC — June 2, 2015 — visit florida invoice — reading text

FloridaVacationAuction.com. To get started, explore FloridaVacationAuction.com, or call (239) 333-4444. p Visit our interactive Online Marketing Planner and filter through a variety of programs based on your target markets and audiences. Search for PR, promotions, advertising co-op and sales opportunities that will help you leverage your marketing dollars and reach key audiences. Log in to VISITFLORIDA.org/planner to get started. 6  Marketing Partner Benefits Checklist Public Relations & Promotions -------------------------------------------- p Read and respond to VISIT FLORIDA’s Editorial Leads, which are media opportunities that can build exposure for your business among key travel writers and publications. These are featured in your bi-weekly News to Use eNewsletter. p Outreach to the VISITFLORIDA.com Insiders by pitching story ideas and upcoming events for potential coverage on their blogs and social media channels. Email content to insiders@VISITFLORIDA.org. p Complete and return the Partner Promotions Participation Form, located on the Online Marketing Planner under “Promotions.” VISIT FLORIDA barters vacation packages for media exposure in key markets. You’ll be notified of opportunities for the market(s) of your choice. p Upload your news releases to appear on VISIT FLORIDA’s media site, media.VISITFLORIDA.org via Hot Happenings. Simply go to the “Partner Resource Center” on VISITFLORIDA.org and click “Upload News Release.” Research & Marketing Plan ------------------------------------------------ p Download the Florida Visitor Study and other valuable tourism research at VISITFLORIDA.org/research. p Explore the VISIT FLORIDA Marketing Plan and the Partner Tools, exclusively for investing Marketing Partners, on VISITFLORIDA.org. Official Florida Welcome Centers --------------------------------------- p Distribute your brochure at a reduced rate and directly connect with visitors through the Lobby Display Program in our Official Florida Welcome Centers. For more info contact our Visitor Services Department at (850) 205-3864. 7  VISIT FLORIDA® Marketing VISITFLORIDA.com Each year, 7 million consumers turn to VISITFLORIDA.com as a trusted source to learn about Florida’s diverse vacation options. The site provides tools and resources that travelers and potential travelers can use to plan their vacations, including Partner business listings, live social media updates, travel articles and VISIT FLORIDA Insider blog content. Your VISIT FLORIDA marketing partnership includes an Enhanced Web Listing with the following features: • Priority exposure in search results with highlighted listing and thumbnail. • Visual content options, including more than 20 photos, multiple videos and 360° tours. • Exposure on interactive Google map. • Ability to post events that display on your web listing, the VISITFLORIDA.com events page and HDTVs in all four highway Official Florida Welcome Centers. • Ability to upload up to five Hot Deals. • Social media links to your Facebook, Twitter and YouTube pages. • Automatic Twitter, Facebook and YouTube content feed into Florida Live widget on relevant VISITFLORIDA.com city page(s). • Ability to activate online booking and (for lodging businesses only) BookDirect hotel reservation system. • Mobile-friendly listing for those accessing your info from our mobile site. • Meetings.VISITFLORIDA.com listing for applicable businesses, including RFP functionality and floor plans. • Additional exposure for your business on Fishing, Golf, Trails and Weddings microsites, where applicable. 8  Marketing Check out VISITFLORIDA.com on your mobile device by scanning the tag on the right! VISITFLORIDA.com Insiders The official VISITFLORIDA.com Insiders offer an inside look into their Florida travel adventures. Each Insider focuses on a segment of Florida content (family, outdoors, shopping, beach, etc.) by blogging and posting content to Twitter feeds, Facebook pages and YouTube channels. Partners may pitch content to the Insiders for potential inclusion by emailing insiders@VISITFLORIDA.org. Florida Live VISITFLORIDA.com’s rich media experience also offers Florida Live, a tool for consumers to view the Sunshine State and its beautiful destinations live via webcams, Twitter and Facebook feeds, traveling blogger content and more. Look for the Florida Live link on VISITFLORIDA.com. Edit Your Listing To edit your web listing, go to VISITFLORIDA.org/listing and log in with your Partner ID and password. For additional assistance, contact the toll-free Industry Hotline at (877) 435-2872 or email partner@VISITFLORIDA.org. Learning Library: Watch a video on how to edit your Enhanced Web Listing at VISITFLORIDA.org/library. Hot Deals The Hot Deals section of VISITFLORIDA.com highlights special discounts offered by VISIT FLORIDA Partners. This program allows you to deliver up to five offers to interested consumers and visitors planning a Florida vacation by highlighting special discounts, Florida resident rates and vacation packages. Each discount or offer you list in the Hot Deals section includes a hyperlink directly to your website and/or VISITFLORIDA.com web listing. For more info on Hot Deals, call the toll-free Industry Hotline at (877) 435-2872. 9  VISIT FLORIDA® Florida Vacation Auction The Florida Vacation Auction is a free promotional opportunity that gives added exposure to VISIT FLORIDA Partners. The website features accommodation and attraction special offers in an auction format and is searchable by region, category, status, arrival/departure date, price and/or keyword. By participating in the program, you can drive valuable and targeted traffic to your own website. Your package will display on VISITFLORIDA.com and on FloridaVacationAuction.com. To get started, explore FloridaVacationAuction.com or call (239) 333-4444. Learning Library: Watch an overview of the Florida Vacation Auction at VISITFLORIDA.org/library. Global Reach In addition to its English site, VISITFLORIDA.com is also offered in five languages abroad (French, German, Mandarin, Portuguese and Spanish). International visitors are provided with fully translated content and custom feature stories often written by natives of their respective countries. Viva Florida Florida has the longest recorded history of any state in America, although few seem to know about it. Until now. Viva Florida educates the public about Florida’s Spanish heritage as we prepare to commemorate Florida’s 500th Anniversary. Visit VivaFlorida.org to start exploring and sign up for the eNewsletter. Do you have relevant content to submit to Viva Florida? If so, contact VIVA@VISITFLORIDA.org. 10  Sales Sales Reach travel agents, tour operators, consumers and meeting planners all over the world with VISIT FLORIDA’s sales programs. Opportunities range from brochure distribution at major trade and consumer shows to sponsorships at signature events produced by VISIT FLORIDA. Trade, Consumer and Meeting Shows Below you’ll find a sample of sales opportunities, each of which includes booth-share, sponsorship or brochure distribution at an average discounted price of 15-20 percent for VISIT FLORIDA Marketing Partners. For more details, visit the Online Marketing Planner at VISITFLORIDA.org/planner or contact sales@VISITFLORIDA.org. Domestic The New York Times Travel Show and the Boston Globe Travel Show target the domestic travel trade and consumers. Partners may participate in a coordinated, Florida-branded section, which increases visibility to your business. VISIT FLORIDA also negotiates added value and offers promotions to push traffic to the section. American Bus Association (ABA), National Tour Association (NTA) and Student Youth Travel Association (SYTA) are the top domestic package travel associations, providing a leadership role by organizing the on-site state caucus and the opportunity to share leads generated from the appointments. VISIT FLORIDA participates in SYTA annually and rotates ABA and NTA every year. IMEX America and AIBTM are two new appointment-based shows targeting meeting professionals. VISIT FLORIDA offers Partners several participation options and seeks sponsorships to increase the Florida brand presence. Florida Encounter is one of VISIT FLORIDA’s signature events. The highly regarded appointment tradeshow is designed to match qualified meeting professionals from target markets with your business. The show includes pre-scheduled one-on-one business appointments; a corporate social responsibility (CSR) activity and silent auction; and off-site evening functions that round out this three-day event by showcasing Florida’s unique venues and services. To explore more, go to FloridaEncounter.com. 11  VISIT FLORIDA® VIP Events VISIT FLORIDA annually coordinates several innovative, well-known networking events, targeting meeting professionals in the top-tier markets of Atlanta, Washington, D.C., New York City and Chicago. We invite 10-12 Partners to co-host these unique events, giving you the opportunity to network, share your product and services and build business relationships. For more info, visit the Online Marketing Planner at VISITFLORIDA.org/planner or contact sales@VISITFLORIDA.org. Be sure to check out all of our domestic and international sales programs on the Online Marketing Planner at VISITFLORIDA.org/planner. Trade Events VISIT FLORIDA annually coordinates educational luncheons and/or receptions targeting travel agents in key feeder markets. We invite 8-10 Partners to co-host these events, which are generally tied to other consumer/trade shows so you can maximize your time in the area. For more info, visit the Online Marketing Planner at VISITFLORIDA.org/planner or contact sales@VISITFLORIDA.org. Sales Leads Marketing Partners can download qualified leads from sales events on VISITFLORIDA.org in “Promote Your Business.” Leads are posted 60 days after each event and remain on the site for 60 days. Leads include complete contact information for tour operators, meeting planners and travel agents. Build your own qualified database from this valuable resource at no cost. Cover Your Event Insurance RIDA Tested & Appr VISIT FLORIDA provides complimentary Cover SIT FLO ove d VI Your Event (CYE) Insurance. This supplemental insurance is intended to cover any costs directly related to re-booking a meeting should it be No