Okaloosa County BOCC — December 10, 2015 — II. i. TDC Marketing Presentation December 10
II. i. TDC Marketing Presentation December 10 in the December 10, 2015 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.
Preserved among the December 10, 2015 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1325). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used Oct 22, 2015; the meeting date was corrected using the agenda/minutes heading and matching source filename.
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II. i. TDC_Marketing_Presentation_December_10
Date
December 10, 2015
Publisher
Okaloosa County Board of County Commissioners
Where to find it
20
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Okaloosa County Board of County Commissioners (IQM2 public portal)
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II. i. TDC Marketing Presentation December 10 — extracted reading text
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II. i. TDC Marketing Presentation December 10 — extracted reading text
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MARKETING REPORT
December 10, 2015
Accomplishments
2
Website Success
• For the first time,
EmeraldCoasting.com
reached over 1 million site
visits in a fiscal year, with
five of the months reaching
over 100,000 visits in FY15
• Reached 177% of our website
visitation goal and 176% of visits
in September 2015
3
#EmeraldCoasting Took Home the Bronze!
• HMAI Adrian Awards
• Awarded bronze for
the #EmeraldCoasting
campaign
4
Current Campaigns
5
2015 Chicago Takeover Campaign
• Campaign is now live, which includes:
• Landing page
o http://www.emeraldcoastfl.com/escape-to-sun/
• Transit advertising
o Wave, I - October - December
• Movie theatre advertising
o Wave II, November – December
• Exclusive partner specials needed!
• Valid December 10, 2015 – February 29, 2016
• Log in to the partner portal on emeraldcoasting.com to
submit your special
6
Chicago Takeover Transit Advertising
7
Chicago Takeover Transit Advertising
8
Chicago Takeover Transit Advertising
9
Chicago Takeover Transit Advertising
10
Chicago Takeover Transit Advertising
11
Chicago Takeover Theatre Advertising
https://youtu.be/mhxAK8t5lYY
12
Chicago Takeover Theatre Advertising
13
Chicago Takeover Advertising Video
https://youtu.be/f2TkAgJDROM
14
Upcoming Campaigns
15
2016 Spring & Summer Campaigns
Spring Campaign
• Launching 1/4
Summer Campaign
• Launching 1/14
Both campaigns will
feature new creative
refresh
16
Gulf to Table Campaign
Objective
• Own the ‘Gulf to Table’ movement; develop a brand and campaign focusing on
Emerald Coast’s authentic and already-existing “Gulf to Table” culture
Target
• Primary audiences are Emerald Coast’s spring and fall travelers focusing on passion
points including foodies and fishermen. Secondary audiences include the local
seafood/restaurant business community
Tentative Timing:
• February/March
Tactics include:
• Gulf to Table Guide
• Gulf to Table Website
• Print and digital ads
• Collateral for community
17
Gulf to Table Campaign
18
REMINDER: Add Your Specials & Events
• Partner Access
• http://www.emeraldcoastfl.com/partners
• Login:
• Accommodation
• Password: EmeraldCoast
• Submit the following:
• Accommodation information
• Restaurant information
• Special deal
• Event
19
Thank You
20
Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — December 10, 2015 — II. i. TDC Marketing Presentation December 10.” December 10, 2015. II. i. TDC_Marketing_Presentation_December_10. Crypt of Echoes evidence ID LED-2026-3179e7833c3c4fa89bee71ebde018278. http://127.0.0.1:58097/evidence/LED-2026-3179e7833c3c4fa89bee71ebde018278. Accessed [date].
Catalogue citation: Okaloosa County Board of County Commissioners, II. i. TDC Marketing Presentation December 10, meeting materials for December 10, 2015. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=10182&MeetingID=1325
Preserved county public-record source. Third-party attachments may retain their original rights.
