Okaloosa County BOCC — August 12, 2014 — reading text

development: off-shore artificial, near-shore snorkel •Eglin partnership for reef materials of opportunity Packet Pg. 71 TOURIST DEVELOPMENT: •Launched a new Let’s Go #Emerald Coasting campaign •Produced 2 new television commercials {video} •Produced 4 new radio commercials •Received several prestigious advertising awards •TDT collections YTD through May: up 6.9% over prior year •Hotel revenues in month of July: up 22.9% over prior year Packet Pg. 72 FILM COMMISSION: •ROI $7.7 : $1.0 •Ad Campaigns: Winn-Dixie, Tropical Smoothie •Catalog Shoots: People, Wind & Weather, Endless Vacation •TV Shows: The Common Chef, Don’t Be Tardy Packet Pg. 73 CONVENTION CENTER: •Conducted and serviced 162 events YTD •Events generated 16,080 room nights YTD •Constructed & opened Bayview Plaza •1 Booking •1 Space on Hold •4 Discussions Ongoing •Finalized design and approval for Porte Cocheres Packet Pg. 74 Packet Pg. 75  FY14 Budget FY15 Budget % Chg Tourist Development Taxes $12,000,000 $13,400,000 11.7% Convention Center Revenues $822,750 $861,000 4.6% Interest & Other Earnings $295,000 $306,000 3.7% Cash Balances/Reserves $20,500,000 $20,000,000 -2.4% MSBU Assessment $350,000 $350,000 0.0% TOTAL $33,967,750 $34,917,000 2.8% Packet Pg. 76 Packet Pg. 77  FY14 Budget FY15 Budget % Chg Personnel $1,971,330 $2,042,445 3.6% Operating $3,959,379 $3,496,365 -11.7% Promotions $3,509,200 $3,322,610 -5.3% Capital $7,274,375 $5,307,058 -27.0% Grants & Aids $566,536 $958,502 69.2% Interfund Transfers $1,030,518 $1,349,281 30.9% Debt Service $830,211 $670,578 -19.2% Cash Balances/Reserves $14,826,201 $17,770,161 19.9% TOTAL $33,967,750 $34,917,000 2.8% Packet Pg. 78  FY14 Budget FY15 Budget % Chg $1,971,330 $2,042,445 3.6% Total TDD Positions Authorized: 41 (35 Full-Time, 6 Part-Time) Two new positions for FY15: •Systems Application Administrator & Support Specialist •Event Support Technician Packet Pg. 79  FY14 Budget FY15 Budget % Chg $3,959,379 $3,496,365 -11.7% •Beach park bathroom cleaning •General Fund cost allocation •Visitor guide printing & distribution •Visitor Center and Convention Center operations •Film Commission Packet Pg. 80  FY14 Budget FY15 Budget % Chg $3,509,200 $3,322,610 -5.3% •Promotional items •Ad agency services •Advertising and marketing •Website and public relations •Convention and group sales promotions •Special event & sponsorship program •Film Commission Packet Pg. 81 Packet Pg. 82  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% Beaches and Parks: •Living Shorelines •Fish Habitat Sustainability •Okaloosa Island Dune Walkovers •Beach Access 4,5,6 Improvements •Artificial Reef for Fishing •Snorkling Reef Monitoring Equipment Packet Pg. 83  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% Visitors Center: •Information Lightboards •Server •Vehicle •Welcome Center Bldg Improvements Packet Pg. 84  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% Convention Center: •Laptops •Bayview Exterior Restrooms •A/V Editing Computer •Heat Circulating Fans •Meal Service Hot Boxes •Stucco / Roof Structures •Carpet Extractor •Outdoor Lighting •Convection Ovens •Retrofit Chiller •Security System •Flooring •Front Entrance Marquee •Porte Cocheres Packet Pg. 85  FY14 Budget FY15 Budget % Chg $7,274,375 $5,307,058 -27.0% South East Conceptual Rendering of Porte Cocheres Packet Pg. 86  FY14 Budget FY15 Budget % Chg $566,536 $958,502 69.2% Interlocal agreements: •City of Destin (Beach Restoration) $438,530 •Destin Fire Department (Lifeguards) $519,972 Packet Pg. 87  FY14 Budget FY15 Budget % Chg $1,030,518 $1,349,281 30.9% Transfers to General Fund: •Beach Parks Maintenance $546,001 •Beach Cleaning & Raking $283,308 •Okaloosa Island Lifeguards $519,972 Packet Pg. 88  FY14 Budget FY15 Budget % Chg $830,211 $670,578 -19.2% Debt service for beach restoration MSBU: •TDT contribution $331,978 •MSBU contribution $338,600 Packet Pg. 89 Packet Pg. 90 •Increase lodging occupancy and TDT collections by 5% •Protect and improve our most important tourism assets •Diversify our appeal as a premier tourism destination •Maintain & enhance the Emerald Coast Convention Center •Maintain a prudent level of reserves Packet Pg. 91 •Combination of traditional and online marketing •Niche media: local events, sports, ecotourism •Offer a variety of cooperative opportunities •Collaborate with Visit Florida •Quarterly consumer e-newsletters •Position the consumer one click away from website •Track special events and sponsorships via website Packet Pg. 92 Packet Pg. 93  BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: August 12, 2014 TO: Honorable Chairman and Members of the Board FROM: Ernie Padgett, County Administrator SUBJECT: Convention Center The attached document provides the Program Based Budget for the Convention Center. Packet Pg. 94  BOARD OF COUNTY COMMISSIONERS OKALOOSA COUNTY, FLORIDA SERVICE AREA: CULTURE/RECREATION DEPARTMENT/PROGRAM: TOURIST DEVELOPMENT - CONVENTION CENTER PROGRAM DESCRIPTION: The Emerald Coast Convention Center (ECCC) provides economic impact to the tourism and general businesses of Okaloosa County. The convention center’s mission is to provide a professional service team, exquisite food service, and a spotlessly clean and safe environment for meetings, conventions, trade shows, public entertainment and all types of special event activities. REVENUE: The Convention Center is funded by the Tourist Development Trust Fund, specifically the 3rd and 4th cents of the Tourist Development Tax on short term rentals, as well as by revenues generated by functions held at the convention center. EXPENDITURES: Expenditures Budget FY12 FY13 FY14 FY15 Category Actual $ Actual $ Original $ Approved $ Personal Services 972,550 912,066 1,295,517 1,346,290 Operating Expenses 2,967,558 2,146,234 3,350,575 2,363,120 Capital Outlay 187,153 94,764 5,620,375 3,263,058 Debt Service 106,988 0 155,000 0 Grants & Aids 250,000 0 0 0 Transfer Out 532,051 428,126 0 0 Reserves 0 0 2,256,283 6,163,532 Total 5,016,300 3,581,190 12,677,750 13,136,000 HISTORICAL STAFFING SUMMARY: Category FY12 FY13 FY14 FY15 Full-time 19 19 24 26 Part-Time 2 2 2 2 Relief 0 0 0 0 Total 21 21 26 28 Packet Pg. 95 MAJOR ACCOMPLISHMENTS LAST YEAR:  Conducted and serviced 215 functions at the ECCC, generating an estimated economic impact of $15M to the County.  Completed construction and held a grand opening for Bayview Plaza, a new 30,000 square foot exhibition area and outdoor venue that will further expand the flexibility and marketability of the convention center.  Finalized design and approval for Porte Cocheres at the main and south entrances. PROGRAM GOAL: Provide a clean, safe, and well-maintained conference and convention facility for visitors, local clients, and guests to create economic impact and opportunities for local functions. Provide necessary performance data to the Tourist Development Director, Tourist Development Council, and Board of County Commissioners. KEY OBJECTIVES: 1. Ensure that all functions of the ECCC comply with county policies and procedures. 2. Improve sales for all revenue streams available to the center. 3. Provide all data necessary for a profitable and successful marketing campaign. 4. Provide exemplary service, facilities, food service, and technical services to all clients to promote re- bookings of existing clients and recommendation of the center by existing clients to new clients. The following projects are planned for FY 2015:  Begin construction of Porte Cocheres at the main and south entrances to facilitate entrance and exit of the building in inclement weather.  Expand loading dock to alleviate problems unloading and loading of tradeshow exhibits. The current dock size does not allow fork lift access for large exhibits to be used.  Replace carpeting in ballrooms.  Renovate hard floor surfaces. PERFORMANCE MEASURES: Actual Estimated Adopted Performance Measures FY12/13 FY13/14 FY14/15 Number of Trade Shows Attended by Sales Staff N/A N/A 14 Output Number of Functions Held