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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: June 3, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Peter Mayer TO 113 Print Media Pass Through Costs (Revised)
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval for Chairman to sign revised Task Order 113
titled Print Media Pass Through Costs, contract C12-2007-TDC Peter A Mayer Advertising, in
the amount of $533,197.
BACKGROUND: Task Order 113 as originally approved on November 19, 2013 was for
primarily full-page ads in various print media. The task order was approved prior to final media
negotiations, so the final print packages differ from the task order. The ad agency was able to
negotiate non-print advertising as part of some print packages, but some print packages are not
full-page.
The task order is being revised to reflect that print packages negotiated by the ad agency may
include email blasts, online banners, and other non-print advertising components, as well as to
remove specific reference to ad size. This revision ensures the task order properly reflects the
services received so that payment may be processed. The overall dollar amount of the task order
is unchanged at $533,197.
Reference to BP in the header is being corrected for clarification; this task order is not BP-
related. The erroneous reference to radio in the header was not discovered until after the revised
task order had been signed by the ad agency. Only invoices related to print media packages will
be paid against this task order.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Peter Mayer task order 113 titled Print Media Pass Through
Costs as revised.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator
