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Okaloosa County BOCC — March 27, 2014 — reading text
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Banners
5.b.a
Packet Pg. 141
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
Facebook
5.b.a
Packet Pg. 142
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
Instagram
5.b.a
Packet Pg. 143
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
Instagram
5.b.a
Packet Pg. 144
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
EmeraldCoasting.com
5.b.a
Packet Pg. 145
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
Broadening the Seasons
5.b.a
Packet Pg. 146
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
5.b.a
Broadening the Seasons
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
• Northwest Florida’s visitation continues to grow
• Walton is taking the lead in market share and bed
tax revenue
• Okaloosa continues to grow in bed tax revenue
but market share declines
• Our goal is to take market share from Walton &
Bay in the Spring & Fall seasons
• Requires an aggressive media spend to out shout
the competition
Packet Pg. 147
Spending
Ensuring Competitive
5.b.a
Packet Pg. 148
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
5.b.a
Competitive Media Expenditure
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
Competitor's Media Expenditure
(2013 - 2014)
23%
20% 20%
19%
18%
Okaloosa Escambia Walton Bay Baldwin
Source: County Data and Agency Estimates
Packet Pg. 149
5.b.a
Competitive Media Expenditure without BP Dollars
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
Media Expenditure by County
without BP
(2013 - 2014)
26%
23%
20%
16%
14%
Okaloosa Escambia Walton Bay Baldwin
Source: County Data and Agency Estimates
Packet Pg. 150
Next Steps
5.b.a
Packet Pg. 151
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
5.b.a
Next Steps
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
• Launch campaign, March 27
• Media budget discussion, March 27
• Strategic Marketing Plan lodging partner meeting, March 28
• Share Strategic Marketing Plan draft with lodging partners, May 16
• Final Strategic Marketing Plan, May 29
Packet Pg. 152
Thank You
5.b.a
Packet Pg. 153
Attachment: V.b. TDC_Presentation_3.27.14 (2668 : Agency Update (Peter Mayer) -
6.a
Tourist Development Council Meeting: 03/27/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Information
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2669) DOC ID: 2669
Okaloosa Island Walkover Project
Updated: 3/24/2014 6:08 PM by Aida Wilkinson Page 1
Packet Pg. 154
6.a.1
Packet Pg. 155
Attachment: VI.a. Okaoosa Is. walkover (2669 : Okaloosa Island Walkover Project)
6.a.1
Packet Pg. 156
Attachment: VI.a. Okaoosa Is. walkover (2669 : Okaloosa Island Walkover Project)