Okaloosa County BOCC — March 27, 2014 — reading text

$78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34 2014 $76.69 $83.66 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 14  OCCUPANCY 2.a.1 Occupancy is a percentage of rooms occupied. Emerald Coast Hotel Lodging Occupancy Attachment: II.a. February Month End Lodging (2659 : February Month End Lodging 100% January - December 90% 80% 70% 60% 50% 46.10% 40% 30% 31.22% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43% 2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70% 2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71% 2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65% 2014 31.22% 46.10% *YTD = Year to Date Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 15  REVPAR 2.a.1 Room revenue divided by rooms available. Emerald Coast Revenue Per Available Hotel Room Attachment: II.a. February Month End Lodging (2659 : February Month End Lodging $170 $130 $90 $50 $38.56 $23.94 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38 2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70 2012 $22.32 $29.13 $79.22 $87.65 $97.73 $140.53 $155.37 $84.03 $56.00 $53.14 $31.73 $23.88 2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46 2014 $23.94 $38.56 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 16  2.b Tourist Development Council Meeting: 03/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2660) DOC ID: 2660 Pocket Ranger app Updated: 3/24/2014 5:50 PM by Aida Wilkinson Page 1 Packet Pg. 17  2.b.1 Packet Pg. 18 Attachment: II.b. Pocket Ranger app (2660 : Pocket Ranger app)  2.b.1 Packet Pg. 19 Attachment: II.b. Pocket Ranger app (2660 : Pocket Ranger app)  2.c Tourist Development Council Meeting: 03/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2661) DOC ID: 2661 Staffing Update Updated: 3/24/2014 5:52 PM by Aida Wilkinson Page 1 Packet Pg. 20  2.c.1 Packet Pg. 21 Attachment: II.c. Staffing Update (2661 : Staffing Update)  2.c.1 Packet Pg. 22 Attachment: II.c. Staffing Update (2661 : Staffing Update)  2.c.1 Packet Pg. 23 Attachment: II.c. Staffing Update (2661 : Staffing Update)  2.d Tourist Development Council Meeting: 03/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2662) DOC ID: 2662 MSBU Ordinance Update Updated: 3/24/2014 5:53 PM by Aida Wilkinson Page 1 Packet Pg. 24  2.d.1 Packet Pg. 25 Attachment: II.d. MSBU (2662 : MSBU Ordinance Update)  2.d.1 Packet Pg. 26 Attachment: II.d. MSBU (2662 : MSBU Ordinance Update)  2.d.1 Packet Pg. 27 Attachment: II.d. MSBU (2662 : MSBU Ordinance Update)  2.d.1 Packet Pg. 28 Attachment: II.d. MSBU (2662 : MSBU Ordinance Update)  3.a Tourist Development Council Meeting: 03/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2663) DOC ID: 2663 January Month End Tax Revenue Reports from Okaloosa Tax Collector Updated: 3/24/2014 5:54 PM by Aida Wilkinson Page 1 Packet Pg. 29 Packet Pg. 30 3.a.1 Attachment: III.a. TDT Reports OCTC (Jan 14) (2663 : January Month End Tax Revenue Reports from Okaloosa Tax Collector)  3.a.1 Attachment: III.a. TDT Reports OCTC (Jan 14) (2663 : January Month End Tax Revenue Reports from Total Historical TDT Collections and Percentage Breakdown FY 2009 - Current % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 2011-2012 2012-2013 2013-2014 2013-2014 October $478,148.95 $522,443.42 $521,660.33 $598,158.00 14.49% $609,091.44 1.83% $680,330.93 11.70% 11.70% November $206,354.05 $210,704.19 $213,947.00 $239,511.00 11.95% $259,606.95 8.39% $273,038.26 5.17% 9.75% December $203,215.30 $235,157.23 $217,922.30 $289,595.00 32.89% $288,498.30 -0.38% $291,672.28 1.10% 7.59% January $277,999.51 $285,996.44 $256,775.00 $297,124.03 15.71% $298,995.38 0.63% $332,035.87 11.05% 8.30% February