Okaloosa County BOCC — December 15, 2015 — TO 150 rev3

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-TDC TASK ORDER #: 150 2/ # 3 - ¢ wf1gfrs” TASK ORDER AMOUNT: $230,822 OFFERED BY CONSULTANT: Peter Mayer Advertising FIRM'S NAME J({nrks Geiger RYR ENTATIVE'S PRINTED NAME SIGNATURE CFO V1706 TITLE DATE RECOMMENDED FOR APPROVAL APPROVED BY OKALOOSA COUNTY (Department Director) (Per Purchasing Manual) * $25,000 or less approved by Purchasing Director ¢ Between $25,001 and $50,000 approved by Purchasing Director and County Administrator * Inexcess of $50,000 approved by the Board. SIGNATOR PURCHASING DIRECTOR e 7 D2 7 WELE TITLE DATE | DATE /zfé r;// s cl COUIYADMINIST TOR (if applicable) CHAIRMAN (if applicable) Y. DATE DATE TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 150 REVISED #3 FY15 SMP Co-Op Packages TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $230,822 I have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) Z}é This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED AS 1O AND LEGALITY: T s / LYNN M. HQSHIHARA TDD ATTORNEY Q/éfl/ NOVEMBER 20, 2015 Task Order 150 August 8, 2014 FY15 SMP Co-Op Packages Pass Through Costs REVISED 01/13/15 REVISED #2 04/02/15 REVISED #3 11/09/15 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a series of co-op packages for industry partner participation to run in various media as part of the FY 2014-15 Strategic Marketing Plan adopted by the BCC on August 19, 2014. The project will run from October 2014 through September 2015 and will consist of paid media as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for related media planning (TO 98) and media purchasing and reporting (TO 142) for the campaign have been provided in previous task orders. The County approved the FY 2014-2015 Strategic Marketing Plan on August 19, 2014, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, Meetings/Conventions) in the amount of $1,914,775. This task order is being updated to reflect the revised FY 2014-2015 Strategic Marketing Plan to be presented to the TDC January 22, 2015 and BCC February 3, 2015. This task order is being revised to add costs related to Atlanta Eats production crew traveling to the Emerald Coast. presented to the TDC December 10, 2015 and BCC December 15, 2015. 1 ACTIVITIES & DELIVERABLES 1. Fulfillment of a Client approved Media Plan/Recommendations, which includes: Vendor County County Partner Total Cost Share Share Media Cost Coastal Living $45-000 $47,501 $10,499 $58,000 Collinson 535400 $23,000 $2,000 | $25,000 EveryDay with Rachel Ray, More $10,995 $11,995 $1,000 $12,995 Atlanta Eats $42.500 $49.-444 $5.556 $25.000 S2AheN $4,167 | $27,725 $23,558 Atlanta Braves $7-500 $13,250 $1,750 $15,000 Canadian Traveller $6:813 $10;628 $2;997 | $43,625 $6,525 $2,175 $8,700 Montreal Gazette: Urban Expressions Magazine $5492 $6,292 $2,200 $8,492 Escape to Southeast $1.300 $1,732 $868 $2,600 Peter Mayer Confidential Okaloosa TDD Page 1 1111242v2 \ August 8, 2014 “15 SMP Co-Op Packages Pass irough Costs WISED 01/13/15 MISED #2 04/02/15 Birmingham Weddings & Celebrations $2.500 $3,749 812251, $5,000 NW