READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — September 24, 2015 — III. s. ECCC & Group Sales — reading text
Part 2 of 3. These parts divide the reading text for browsing; they are not the source document's page numbers.
III. s. ECCC & Group Sales — extracted reading text
Machine-extracted OCR text · Review label: Known limitations
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
said they would keep us in mind
Care Special List
Coastal Accounting of Fall Executive Current Client
In person Sales Call with Aramark said they would keep us in mind
NWFL Special List
Fall Executive Current Client
BB&T In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
Merrill Lynch In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
Edwin Watts In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
The Spine Institute In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
Costa Entertainment In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
TEKsystems In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
Visiting Angels In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
Smart Bank In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
Foundtain Investments In person Sales Call with Aramark said they would keep us in mind
Special List
Fall Executive Current Client
Hays Company In person Sales Call with Aramark said they would keep us in mind
Special List
Total ECCC Proactive Contacts Made 25
ECCC Proactive Contact Goal 25
ECCC Proactive Contacts % to Goal 100%
2
Sales Marketing Report
August 2015
Courtney Henderson, Sales and Marketing Coordinator
Reactive Leads Worked
Company/Person Event Source Action Outcome
coldwell banker training event call in emailed currently have proposal out to client
Special Operations spoke with
conference call in put space on hold. Waiting for confirmation to write contract
Research Association and emailed
Democratic Black
Vivian Tucker call in emailed no response from client
Cacaus
gave sales kits
Stephanie Powell Hair/Beauty Expo walk in no response from client
and emailed
Amanda Hawker reception call in emailed no response from client
Angie Chase minatures expo call in emailed no response from client
FORMAL PROPOSALS ISSUED
ECCC
Aramark F&B Number of
Company Event Dates Projected Comments New/Repeat Accom Req
Value Attendees
Revenue
Katie Casella Fundraising Banq. 2/1/2016 $1,137.50 New none $25,000.00 300
Wedding
Ashley Easkes 6/1/2016 $637.50 New 50 rooms $5,000.00 100
Reception
High Tide Seminar Fall 2015 $ 1,310.00 New none $1,000.00 75
AmeriDance Studio Live! 7/23‐24/2015 $17,200.00 New 200 rooms $1,500.00 1300
Coldwell Banker Training 10/13/2015 $1,300 repeat none $1,000.00 190
Total ECCC Projected Revenue $ 21,585.00
3
Sales Marketing Report
August 2015
Courtney Henderson, Sales and Marketing Coordinator
Leads Generated to Partners Site Inspections Tours Provided
Total Room
Company Event Company/person Event
Nights
Katie Casella Black Tie Fundraiser
Trip Tolbert showing investors the facility
Trip Tolbert showing investors the facility
Stephanie Powell Hair/Beauty Expo
Linda Cooper Hair/Beauty Expo
Total Room Nights 0
Total # of leads to partners 0
Leads to partners Goal 4
Leads to Partners % to Goal 0%
Activities such as Marketing / Public Relations / Tradeshows:
1.) Attended TDC Meeting 2.) Trained on EBMS with Tisha and Events Team 3.) Working on training/workshop topics to share with Hotel Collection to
better understand their industry and how we can partner 4.) Made Sales Calls to Destin and Fort Walton for Fall Executive Special. 5.)Attended Destin
Chamber Luncheon
Summary of Measures
REV % to Goal 50%
New Client % to Goal 20%
Lead distro % to Goal 0%
Proactive Contacts % to
100%
Goal
4
2015/Group Business Assisted by CVB Aug
Number of Days Visitors are
Projected Number of
Type Location Start Date End Date Property Visitors in Bed Taxing District
Name Of Group Business
Dardon Family Reunion RR D/OI/FWB 8/21/2015 8/24/2015 Various 125 4
Megan Mayfield & Jordan Chovanec Wedding W D/OI/FWB 8/1/2015 8/3/2015 Various 175 3
Toccara Burgess Wedding W D/OI/FWB 8/13/2015 8/17/2015 Various 50 5
Joy Oelke W D/OI/FWB 8/2/2015 8/9/2015 Various 10 8
Trudy Drye W D/OI/FWB 8/26/2015 8/31/2015 Various 25 6
Brandi Bloniarz & Jeremiah Nagel W D/OI/FWB 8/2/2015 8/8/2015 Various 12 7
Andrea Corpening W D/OI/FWB 8/1/2015 8/2/2015 Various 200 2
Dawn Ray W D 8/8/2015 8/16/2015 Beach House 15 9
Erika Medders W D 8/10/2015 8/17/2015 Beach House @ Crystal Beach 35 8
Alicia Smith W D/OI/FWB 7/31/2015 8/2/2015 Various 40 3
Martin Wedding W D 8/1/2015 8/9/2015 Various 5 9
Elizardo/Hall W D 8/1/2015 8/8/2015 2 houses Crystal Beach 30 8
Brantley/Godina W D 8/1/2015 8/8/2015 Gulf Dunes 50 8
Whitney/Crowell W D 8/1/2015 8/8/2015 Gulf Gate 20 8
Kientzy W D 8/8/2015 8/15/2015 Sundestin 25 8
Mckinley/Byers W D 8/14/2015 8/21/2015 Pelican Beach 22 8
Harris/Poiles W D 8/15/2015 8/22/2015
