Okaloosa County BOCC — September 24, 2015 — III. s. ECCC & Group Sales — reading text

Sales Marketing Report August 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Florida RV Trade Association RV Show 10/12‐19/15 $16,000.00 Repeat $700 600 1 SOLRS/CCS Holiday Party 12/5/2015 $500.00 New $8,500.00 250 Emerald Coast Poker Run Party 8/19‐20/16 $2,500.00 Repeat $2,000.00 1000 Air Force Research Lab Seminar 4/5‐8/16 $5,000.00 Repeat $4,200.00 170 ModernTech Training 10/8/2015 $250.00 Repeat $1,500.00 100 Alpha Kappa Alpha Lunch/Meeting 10/1/2015 $1,000.00 New $9,000.00 300 Professional Investors Guild Meeting 9/17/2015 $300.00 Repeat $0.00 50 Total ECCC Revenue Projected $ 25,550.00 ECCC New Clients 1 Total ECCC Projected Revenue Goal $14,427.00 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 177.10% ECCC New Client % to Goal 16.67% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Okaloosa Public Schools Foundation Seminar/Expo 8/25‐26/2015 $2,000.00 Chose not to have event at all 1000 Club Fight Level Tradeshow 9/2‐3/2015 $2,200.00 Chose not to have event at all 1000 Fort Walton Beach Maching Holiday Party 12/12/2015 $15,002.00 Lost to another venue 200 Total ECCC Revenue Lost $19,202.00 1  Sales Marketing Report August 2015 Tisha Maraj, CMP, Sales Marketing Manager Proactive Prospecting Company/Person Event Source Action Outcome SMMC/Bham Happy to hear from me.Will keep us in mind for next Brenda Hong/Meeting Planner Several Roadshow Call & Emails events Nothing coming ot our area right now.Relationship Diana Cayce Helms Brisoce CMCA Email Building Bill Cox Concoxions CMCA Email Relationship Building Deep South Turf Hotel Melanie Bonds Expo Collection Email Sent electronic introduction, followed up with a call. ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 4% Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Website Chris Pike ? Inquiry Emailed Waiting to hear back Emailed Website Spoke on Kassandra Reese Concord Dallsa Inquiry Phone Looking for a 4star self contained resort. 2  Sales Marketing Report August 2015 Tisha Maraj, CMP, Sales Marketing Manager FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue International Event Professionals Seminar 9/28 ‐ $700 New yes n/a 75 Total ECCC Projected Revenue $ 700.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Erika Davis SE Toyota Matt Michals SE Toyota Christine Stringer SE Toyota Krishna Patel & Family Wedding Total Room Nights Patel In Law Family Wedding Total # of leads to partners 20 Gail Speed Holiday Party Leads to partners Goal 4 Janet Marie Bridal Faire Leads to Partners % to Goal 500% Wes Fell Home Show Activities such as Marketing / Public Relations / Tradeshows: 1. PM Calls each week for updates on Advertising. 2. Attend FFC, Tourims Mtg for Fort Walton Beach Chamber. 3. Attend Destin Chamber Luncheon. 4. Meet with JR ‐ Fourt Points for Lunch & Updates. 5 . Lunch & Updates with Ivana at Holiday Inn 6. Met with Rachel Joyce to ask hotel focussed questions for educational purposes. 7. EBMS Training with Team. Summary of Measures REV % to Goal 177% New Client % to Goal 17% Lead distro % to Goal 500% Proactive Contacts % to Goal 4% 3  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue Wes Fields Island Dance Party 2/23/2016 $1,500.00 repeat $0.00 600 Cheerleading Spirit Championships 2/21/2016 $5,700.00 new $500.00 1300 Competition Total ECCC Revenue Projected $ 7,200.00 ECCC New Clients 1 Total ECCC Projected Revenue Goal $ 14,427.13 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 49.91% ECCC New Client % to Goal 20.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Total ECCC Revenue Lost $0.00 1  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Company/Person Event Source Action Outcome White Wilson Immediate Fall Executive Current Client In person Sales Call with Aramark