Okaloosa County BOCC — May 28, 2015 — III. r. ECCC Sales Report April 2015 w Goals — reading text

Sales Marketing Report April 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Fantazia Circus Circus 5/29/2015 $1,500 New $1,000 1000 Katharine's Dance Studio Banquet $750.00 New $4,500.00 200 CIEE Banquet 4/30/2015 $200.00 New $400.00 35 Cumulus Expo 8/29/2015 $4,000.00 Repeat $800.00 1500 WorldWide Spirit Cheer Cheer 11/21/2015 $2,500.00 Repeat $1,500.00 1500 Professional Investors Guild Meeting 5/21/2015 $300.00 Repeat $0.00 50 Council on International ED Exchange Meeting 4/30/2015 $200.00 New $0.00 50 5/29- American Bead Shows Bead Show 30/2015 $2,000.00 New $0.00 1000 Total ECCC Revenue Projected $ 11,450.00 ECCC New Clients 4 Total ECCC Projected Revenue Goal $27,956.00 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 40.96%ECCC New Client % to Goa66.67% 1  Sales Marketing Report April 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue NCI Educational Mtg 4/10-12/2015 $500.00 Availability 75 Natural Awakenings Expo 10/16-18/2015 $5,000.00 Chose not to have event 1000 It Works Seminar 4/15/2015 $600.00 Cost of catering too high 300 Contact Pointe Training 11/30-12/3 $600.00 Chose not to have event 25 Contact Pointe Training 12/7-10/2015 $600.00 Chose not to have event 25 Contact Pointe Training 12/14-16/2015 $600.00 Chose not to have event 25 American Promotional Evts Seminar 5/20/2015 $600.00 Catering Changes 60 Total ECCC Revenue Lost $8,500.00 Proactive Prospecting Company/Person Event Source Action Outcome 2019 or 2020 Welcome Alpha Omicron Pi National Event Scott Petrine Email/ call in process American Association of Colleges FUP Call on of Nursing 2017 Convention SDR 2017 event in process Dance Tisha's Dupree Dance competition research email/phone booked Methodist Cary Loesing Retreat Colloinson USPS building relationship Total ECCC Proactive Contacts Made 49 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 196% 2  Sales Marketing Report April 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked looking at Pam DelaPena Training Event web lead dates still discussing looking at Kevin Schmidt Prom web lead dates still discussing Homecoming Mimi Taylor Dance web lead email/phone availability Jessica Fuentes Reception web lead email still discussing Katy Jones prom web lead email/phone availability Children's book Connie author web lead email availability Danielle Morales wedding web lead email/phone availability 3  Sales Marketing Report April 2015 Tisha Maraj, CMP, Sales Marketing Manager FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Swarts & Associates NDIA Symposium Spring 2016 $9,100 New Yes $20,000.00 500 Total ECCC Projected Revenue $ 9,100.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Deepika Patel wedding Daniel Ingles holiday party Ernest Riggs Ball Menus for Jennifer Minto FAM Laura Jolly ZT Motors Peter Lockwood Partner Total Room Nights Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% 4  Sales Marketing Report April 2015 Tisha Maraj, CMP, Sales Marketing Manager Activities such as Marketing / Public Relations / Tradeshows: 1. Training for Courtney 2. Ft. Walton Chamber Coffee 3. EBMS Software Training 4. Particpated in Peter Mayer Weekly update calls. 5.Research Hotel Collection Leads to determine good fits for our area. 6.Attended CMCA 7. Held planning meetings for upcoming FAM. Summary of Measures REV % to Goal 41% New Client % to Goal 67% Net New #REF! Lead distro % to Goal 0% Proactive Contacts % to Goal 196% 5  Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue Law Offices of J Mark Fisher Estate Planning Strategies 6/2/2015 $200.00 Repeat $0.00 70 Coastal Conservation CCA Emerald Coast Chapter 3/10/2016 $1,215.00 New $6,500.00 150 Association Banquet Meigs Middle School End of the Year Awards 5/28/2015 $815.00 Repeat $0.00 900 Okaloosa County Republican Lincoln Dinner 5/12/2015 $1,325.00 New $23,000.00 500 Party Gulf Dunes Condo Annual Meeting 10/10/2015 $245.00 Repeat $500.00 50 Owners Association Total ECCC Revenue Projected $ 3,800.00 ECCC New Clients 2 Total ECCC Projected Revenue Goal $11,342.00 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 33.50% ECCC New Client % to Goal 40.00%