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Okaloosa County BOCC — April 28, 2016 — Agenda Packet — reading text
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Agenda Packet — extracted reading text
Machine-extracted OCR text · Review label: Known limitations
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$ 17,000 9,000,000 $ 68,000 $ 8
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 81,250 $ ‐ $ 41,090 $ ‐ $ 85,840 $ ‐ $ 74,150 $ ‐ $ 282,330
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
OKC Total 2,470,829 $ ‐ $ ‐ $ ‐ $ ‐ $ 81,250 $ ‐ $ 41,090 $ ‐ $ 85,840 $ ‐ $ 74,150 $ ‐ 21,070,373 $ 282,330 $ 13
TYS
TV Knoxville 457,092 :30 125 125 Flight W ‐ Su 125 125
$ ‐ $ ‐ $ ‐ $ 27,000 $ ‐ $ 25,000 $ ‐ 1,828,368 $ 52,000 $ 28
Radio Knoxville 474,900 :60 150 150 150 150 Flight W ‐ Su 150 150
$ ‐ $ 15,000 $ ‐ $ 15,000 $ ‐ $ 13,500 $ ‐ 2,849,400 $ 43,500 $ 15
OOH Knoxville 309,188 3 digital panels $ 10,440 $ 10,600 $ 10,600 2,782,694 $ 31,640 $ 11
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ 25,440 $ ‐ $ 52,600 $ ‐ $ 49,100 $ ‐ $ 127,140
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
TYS Total 1,241,180 $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ 25,440 $ ‐ $ 52,600 $ ‐ $ 49,100 $ ‐ 7,460,462 $ 127,140 $ 17
Packet Pg. 41
1.f.a
Attachment: I. f. Allegiant Contract (5540 : Allegiant Air contract (Ed Schroder))
FLL
$ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Radio Ft Lauderdale 2,900,400 :30 150 150 150 150 150 150 150 150 Flight W ‐ Su 150 150
$ 116,280 $ ‐ $ 89,040 $ ‐ $ 133,560 $ ‐ $ 81,360 $ ‐ 29,004,000 $ 420,240 $ 14
OOH Ft Lauderdale 1,900,000 3 digital panels $ 12,375 $ 12,375 $ 12,375 $ 12,375 22,800,000 $ 49,500 $ 2
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 128,655 $ ‐ $ 101,415 $ ‐ $ 145,935 $ ‐ $ 93,735 $ ‐ $ 469,740
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
FLL Total 4,800,400 $ ‐ $ ‐ $ ‐ $ ‐ $ 128,655 $ ‐ $ 101,415 $ ‐ $ 145,935 $ ‐ $ 93,735 $ ‐ 51,804,000 $ 469,740 $ 9
TV/Cable 2,859,321 $ ‐ $ ‐ $ ‐ $ 106,448 $ ‐ $ ‐ $ 144,302 $ ‐ $ 60,250 13,133,541 311,000 $ 24
Radio 6,816,793 $ ‐ $ ‐ $ ‐ $ 213,793 $ ‐ $ 203,287 $ ‐ $ 278,357 $ ‐ $ 194,830 65,194,700 890,266 $ 14
OOH 4,962,996 $ ‐ $ ‐ $ ‐ $ 67,875 $ 78,315 $ ‐ $ 78,475 $ 78,475 58,628,390 303,140 $ 5
Print
Online
Co‐Op Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 $ 1,504,406
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Total $ ‐ $ ‐ $ ‐ $ 388,115 $ ‐ $ 281,602 $ ‐ $ 501,133 $ ‐ $ 333,555 136,956,631 $ 1,504,406 $ 11
All costs are planning costs, and subject to change until final negotiation/placement.
Packet Pg. 42
1.f.a
Attachment: I. f. Allegiant Contract (5540 : Allegiant Air contract (Ed Schroder))
Allegiant
VPS Media Plan
2017 Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
26 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 Impressions
BLV
$ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Radio St. Louis 806,550 :60 150 150 150 150 150 150
$ 40,800 $ ‐ $ ‐ $ ‐ $ 40,800 $ ‐ $ ‐ $ ‐ $ 40,800 $ ‐ $ ‐ $ ‐ 9,678,600 $ 122,400 $ 13
OOH St. Louis 1,203,808 4‐5 Digital $ 15,225 $ 15,225 $ 15,225 10,834,272 $ 45,675 $ 4