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Okaloosa County BOCC — April 28, 2016 — Agenda Packet — reading text
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Agenda Packet — extracted reading text
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1.f.a
Packet Pg. 40
Attachment: I. f. Allegiant Contract (5540 : Allegiant Air contract (Ed Schroder))
Allegiant
VPS Media Plan
2016 Estimated Totals
Estimated Average
Media Market Unit January February March April May June July August September October November December A25‐54
Weekly GIMP Cost CPM
28 4 11 18 25 1 8 15 22 29 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 Impressions
Primary Elections Political Window X General Election Political Window X
BLV
$ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
Radio St. Louis 1,553,356 :60 125 125 150 150 150 150 150 Flight W‐Su 150 150
$ 30,383 $ ‐ $ 39,000 $ ‐ $ 60,750 $ ‐ $ 40,500 $ ‐ 13,980,200 $ 170,633 $ 12
OOH St. Louis 1,203,808 4‐5 Digital $ 14,500 $ 14,500 $ 14,500 $ 14,500 14,445,696 $ 58,000 $ 4
Panels
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 44,883 $ ‐ $ 53,500 $ ‐ $ 75,250 $ ‐ $ 55,000 $ ‐ $ 228,633
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐
BLV Total 2,757,164 $ ‐ $ ‐ $ ‐ $ ‐ $ 44,883 $ ‐ $ 53,500 $ ‐ $ 75,250 $ ‐ $ 55,000 $ ‐ 28,425,896 $ 228,633 $ 8
CVG
TV Cincinnati 866,600 :30 100 100 100 100
$ 39,364 $ ‐ $ 44,974 $ ‐ $ ‐ $ ‐ 3,466,400 $ 84,337 $ 24
Radio Cincinnati 948,938 :60 125 125 100 100 125 125 Flight W‐Su 100 100
$ 29,428 $ 24,179 $ ‐ $ 29,755 $ ‐ $ 24,681 $ ‐ 7,591,500 $ 108,043 $ 14
OOH Cincinnati 400,000 3‐4 Digital $ 18,000 $ 18,000 $ 18,000 $ 18,000 4,800,000 $ 72,000 $ 15
Panels
Co‐Op Total $ ‐ $ ‐ $ ‐ $ ‐ $ 86,791 $ ‐ $ 42,179 $ ‐ $ 92,729 $ ‐ $ 42,681 $ ‐ $ 264,380
Allegiant Total $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐
CVG Total 2,215,538 $ ‐ $ ‐ $ ‐ $ ‐ $ 86,791 $ ‐ $ 42,179 $ ‐ $ 92,729 $ ‐ $ 42,681 $ ‐ 15,857,900 $ 264,380 $ 17
MEM
TV Memphis 687,500 100 100 100 100 2,750,000 $ 52,913 $ 19
$ 25,334 $ 27,578
Radio Memphis 66,500 125 125 100 100 125 125 Flight W‐Su 100 100 4,788,000 $ 55,270 $ 12
$ 15,201 $ 11,978 $ 15,201 $ 12,889
OOH Memphis 400,000 4,800,000 $ 24,000 $ 5
$ 6,000 $ 6,000 $ 6,000 $ 6,000
Co‐Op Total $ 46,536 $ 17,978 $ 48,780 $ 18,889 $ 132,183
Allegiant Total
MEM Total $ 46,536 $ 17,978 $ 48,780 $ 18,889 12,338,000 $ 132,183 $ 11
OKC
TV Oklahoma City 848,129 :30 125 125 125 125 Flight W ‐ Su 125 125
$ 41,750 $ ‐ $ ‐ $ ‐ $ 44,750 $ ‐ $ 35,250 $ ‐ 5,088,773 $ 121,750 $ 24
Radio Oklahoma City 872,700 :60 150 150 150 150 150 150 Flight W ‐ Su 150 150
$ 22,500 $ ‐ $ 24,090 $ ‐ $ 24,090 $ ‐ $ 21,900 $ ‐ 6,981,600 $ 92,580 $ 13
OOH Oklahoma City 750,000 3 digital panels $ 17,000 $ 17,000 $ 17,000