Okaloosa County BOCC — April 28, 2016 — Agenda Packet — reading text

37.50% 35.40% 58.00% 2015 36.80% 49.90% 58.90% 70.50% 67.00% 80.70% 87.40% 65.00% 60.80% 55.60% 42.40% 38.00% 59.42% 2016 40.70% 52.30% Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 105  3.l.a AVERAGE DAILY RATE Attachment: III. l. FEBRUARY EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5546 : Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $150.00 $130.00 $110.00 $79.71 $83.19 $90.00 $70.00 $50.00 $30.00 Annual Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Avg 2012 $70.06 $73.94 $111.20 $119.89 $126.15 $154.24 $161.31 $122.66 $101.52 $96.45 $77.00 $73.13 $107.29 2013 $72.27 $74.89 $115.06 $117.23 $127.06 $155.40 $165.78 $126.27 $101.83 $95.87 $78.30 $72.43 $108.53 2014 $71.81 $77.59 $117.62 $126.51 $134.71 $167.91 $181.81 $137.10 $111.25 $110.73 $114.40 $74.98 $118.86 2015 $77.93 $82.29 $120.99 $136.27 $144.19 $179.93 $195.06 $140.45 $117.49 $106.47 $83.85 $78.63 $121.96 2016 $79.71 $83.19 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 106  REVPAR 3.l.a Room revenue divided by rooms available. Attachment: III. l. FEBRUARY EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5546 : Revenue Per Available Hotel Room $170 $130 $90 $43.51 $50 $32.45 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 $22.92 $35.10 $74.43 $78.95 $86.40 $123.08 $136.22 $72.70 $51.95 $48.23 $30.17 $23.97 2013 $25.16 $35.62 $75.06 $73.37 $86.26 $126.69 $137.49 $80.63 $54.03 $43.92 $29.95 $24.84 2014 $24.72 $37.47 $71.41 $82.28 $98.78 $138.89 $159.88 $93.71 $57.24 $59.64 $31.72 $26.51 2015 $26.69 $41.05 $71.31 $96.04 $96.59 $145.15 $170.39 $91.36 $71.39 $59.21 $35.58 $29.84 2016 $32.45 $43.51 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 107  3.m Tourist Development Council Meeting: 04/28/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5547) DOC ID: 5547 Okaloosa Tax Collector Report Updated: 4/25/2016 2:13 PM by Aida Wilkinson Page 1 Packet Pg. 108  3.m.a Attachment: III. m. TDT Reports OCTC (Feb 16) (5547 : Okaloosa Tax Collector Report) Okaloosa County Tax Collector Tourist Development Tax February Tax Revenue Report Fiscal Year 2015-2016 Benjamin F. Anderson Prepared by: Okaloosa County Tax Collector Joshua Allen Director of Business Collections Packet Pg. 109  3.m.a Total Historical TDT Collections and Percentage Breakdown FY 2011 - Current Attachment: III. m. TDT Reports OCTC (Feb 16) (5547 : Okaloosa Tax Collector Report) % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 2013-2014 2014-2015 2015-2016 2015-2016 October $521,660.33 $598,158.00 $609,091.44 $680,330.93 11.70% $886,981.06 30.37% $1,068,987.38 20.52% 20.52% November $213,947.00 $239,511.00 $259,606.95 $273,038.26 5.17% $313,442.31 14.80% $356,655.15 13.79% 18.76% December $217,922.30 $289,595.00 $288,498.30 $291,672.28 1.10% $320,915.76 10.03% $390,077.62 21.55% 19.35% January $256,775.00 $297,124.03 $298,995.38 $332,035.87 11.05% $410,853.35 23.74% $436,046.61 6.13% 16.54% February $365,490.00 $437,614.00 $395,790.00 $430,183.30 8.69% $492,951.35 14.59% $554,344.14 12.45% 15.71% March $768,790.00 $1,028,053.00 $1,118,616.08 $1,009,474.61 -9.76% $1,033,763.09 2.41% April $847,476.00 $987,462.61 $905,964.12 $1,038,269.24 14.60% $1,248,990.41 20.30% May $1,079,025.00 $1,296,974.20 $1,264,606.99 $1,441,156.49 13.96% $1,628,068.98 12.97% June $2,290,684.30 $2,755,441.00 $2,797,225.80 $2,909,098.89 4.00% $3,247,331.26 11.63% July $2,749,706.99 $2,755,052.00 $2,897,646.65 $3,330,612.35 14.94% $3,688,644.87 10.75% August $1,225,204.88 $1,421,408.96 $1,588,763.04 $1,907,946.18 20.09% $2,009,054.41 5.30% September $1,028,530.00 $1,067,149.50 $1,098,414.84 $1,143,072.91 4.07% $1,434,557.48 25.50% Total $11,565,211.80 $13,173,543.30 $13,523,219.59 $14,786,891.31 9.34% $16,715,554.33 13.04% Amounts for September 2013 through current reported by the Okaloosa County Tax Collector's Office. All amounts prior to September 2013 reported by the Okaloosa County Clerk of Courts. Page 1 Packet Pg. 110  Total TDT Collections in Thousands $0 $300 $600 $900 $1,200 $1,500 $1,800 $2,100 $2,400 $2,700 $3,000 $3,300 $3,600 $3,900 $4,200 680.3 Oct 887.0 FY 1,069.0 2012 273.0 Nov 313.4 356.7 291.7 Dec 320.9 390.1 332.0 Jan 410.9 FY 436.0 2003 430.2 Feb 493.0 FY 14 554.3