Okaloosa County BOCC — April 28, 2016 — Agenda Packet — reading text

Calhoun/Jones Wedding 6/18/2016 $550.00 Lost to local competition 250 $9,300.00 Wedding Total ECCC Revenue Lost $550.00 $9,300.00 Proactive Prospecting Company/Person Event Source Action Outcome Courtney's Ticket Sports Network Fitness Festival Left VM Follow up Call Sheet Health and Courtney's New Face Global Network Left VM Follow up Beauty Expo Call Sheet Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Scheduled Jennifer King Wedding Website lead tour, held Site tour space The Henderson/Hugh Thomas Job Fair Call in Gave site tour Call to follow up and Gail Hasan Scheduled E.J. Dickens Wedding Call in Site tour site tour Kaylee Adams/Medical Group at Emailed sales Holiday party Call in Follow up via email Eglin kit Robert Sosa/96 Security Forces Holiday party Drop in Gave site tour Call to follow up Squadron Packet Pg. 100 2.k.a 1 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report March 2016 Emma Thompson, Business Development Coordinator Leads Generated to Partners Site Inspection Tours Provided Company/person Event Holiday Robert Sosa Total Room Nights Party Total # of leads to partners Gail Hasan and Hught Thomas Job Fair Leads to partners Goal 4 Leads to Partners % to Goal 0% Activities such as Marketing / Public Relations / Tradeshows: 1. Best Western tour 2. ResortQuest tour 3. Wyndham Garden Tour 4. Ramada tour 5. Four Points Sheraton tour 6. TDC meeting 7. Fort Walton Beach Chamber luncheon Packet Pg. 101 2.k.a 2 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report March 2016 Karen Rossi, Client Services Coordinator Purchased Leads Worked Lead Est Room Source Company/Person Event # of Attendees Nights Action Outcome Semi Annual New Birth Missionary Baptist Church Input in EBMS and SDR Meeting 300‐500 700 Emma follows up Curtis Smith sent sales kit Fall 2016 Sales Meeting Intercept Pharmaceuticals Input in EBMS and SDR September 275 975 Emma follows up Catherine Council sent sales kit 2016 Annual Palm Beach Communications Input in EBMS and SDR Meeting 170 250 Emma follows up Robert Grubb sent sales kit March 2017 Constant Contact Emails Report March Upcoming Events email had a 17.4% open rate and a 4.4% click rate with 1 new subscriber. Emma Thompson's introduction email had a 25.9% open rate and a 8% click rate. The Chris Janson concert email had a 20.6% open rate and a 1.2% click rate. Packet Pg. 102 2.k.a 1 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report March 2016 Karen Rossi, Client Services Coordinator Activities such as Marketing / Public Relations: Attended FWB Chamber First Friday Breakfast Created and sent Constant Contact email for April Upcoming Events Added pertinent Chris Janson concert information (ticket pricing, FRLA logo, Stay & Play) to the concert poster, distributed copies Created and sent Constant Contact email for Chris Janson concert Created and uploaded 11 Marquee slides Created 6 new slides and loaded PPT on Internal TVs for upcoming events Input and scheduled internal TV directional signage for 13 events, each with a variety of information Wrote the text for Sales Department's portion of the Newsletter Created Sales Department's portion of the TDC Meeting Update PPT Put together and mailed 20 sales kits to the no show list for the PYM Atlanta meeting Hand write and mail client Thank You cards for 10 events Sales Department Staff Support: Research tradeshow information, fill out forms, register and book flights & hotel for Meeting Spots & Connect Marketplace for two staff members Packet Pg. 103 2.k.a 2 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  3.l Tourist Development Council Meeting: 04/28/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5546) DOC ID: 5546 Smith Travel Research Lodging Reports Updated: 4/25/2016 2:11 PM by Aida Wilkinson Page 1 Packet Pg. 104  OCCUPANCY 3.l.a Occupancy is a percentage of rooms occupied. Attachment: III. l. FEBRUARY EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5546 : Emerald Coast Hotel Lodging Occupancy January - December 100% 90% 80% 70% 60% 52.30% 50% 40.70% 40% 30% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2012 32.70% 47.50% 66.90% 65.80% 68.50% 79.80% 84.40% 59.30% 51.20% 50.00% 39.20% 32.80% 56.51% 2013 34.80% 47.60% 65.20% 62.60% 67.90% 81.50% 82.90% 63.90% 53.10% 45.80% 38.30% 34.30% 56.49% 2014 34.40% 48.30% 60.70% 65.00% 73.30% 82.70% 87.90% 68.30% 51.50% 53.90%