Okaloosa County BOCC — April 28, 2016 — Agenda Packet — reading text

$4,000.00 Repeat $1,500.00 1100 Emerald Coast Auburn Club Banquet 5/5/2016 $1,000.00 Repeat $9,000.00 200 12/18‐ Fort Walton Beach HS Beast of the Beach $4,000.00 Repeat $0.00 250 20/2016 Escambia School Board FDLRS Mtg 6/9‐10/2016 $1,000.00 Repeat $500.00 125 Sinfonia Gulf Coast Concert 4/26‐27/2016 $3,500.00 Repeat $0.00 2000 Warren Averett Seminar/Lunch 6/9/2016 $1,500.00 Repeat $3,700.00 150 Total ECCC Revenue Projected $ 17,700.00 Aramark Revenue $29,900 Total ECCC Projected Revenue Goal $22,913.00 ECCC New Client Goal 2 ECCC Projected Revenue % to Goal 77.25% ECCC New Client % to Goal 100.00% Packet Pg. 96 2.k.a 1 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report March 2016 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Estimated Company Event Dates Projected Lost Reason Attendees Value Revenue HCA Hospitals Banquet 10/16/2016 $1,000.00 Chose not to have event at all 200 $9,000.00 Odyssey Management Services Boat Show 3/16‐20/2017 $10,000.00 Chose not to have event at all 500 $10,000.00 Lyon ‐ Ellison Wedding Reception 3/9/2016 $1,000.00 Chose another location 125 $5,000.00 Total ECCC Revenue Lost $12,000.00 $24,000.00 Proactive Prospecting Company/Person Event Source Action Outcome Good introduction, will keep in Bay State Cable Ties Meetings/Events EDC Phone/email touch. Indyne Inc. Meetings/Events Web Search Phone/email Waiting to hear back New Birth Missionary Baptist Semi Annual Mtg SDR Email waiting to hear back All CMCA Planner Attendees Studied Profiles before attending ECCC Proactive Contact Goal 25 Packet Pg. 97 2.k.a 2 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report March 2016 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Checking on Availability, original Local Box Convention Web Email/Call dates not available Niceville JROTC Military Ball Web Email Still looking at dates FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue SERGG Business Mtg 7/18‐22/18 $15,000.00 New/CVENT Yes $500.00 150 Sharing Hands Network Film Festival 11/4‐5/2016 $7,000.00 New/Walk In Yes $1,500.00 1000 6/9/2016 $750.00 Repeat Client/New Event no $0.00 Escambia School Board Fiddlers Conference Warren Averett Seminar 6/9/2016 Total ECCC Projected Revenue $ 22,750.00 Aramark Projected Revenue $2,000.00 Packet Pg. 98 2.k.a 3 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report March 2016 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Student Retention University of Oklahoma 1065 Company/person Event Symposium NRG danceProject Dance 216 Tracy from Resort Quest Banquet Janice Harrison Jesus Heart Judy Hopfel Cumulus David Westcott Meeting JR & Barry 4 Points Ray Angerman Rally Elisa Dawdy Wedding Total Room Nights 1281 Montrealle Carter Banquet Total # of leads to partners 1 EJ Bride Leads to partners Goal 4 Mike Coupe TV Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1. Attended Tourism Meeting. 2. Attend CMCA Convention Packet Pg. 99 2.k.a 4 Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report March 2016 Emma Thompson, Business Development Coordinator Lost/Denied Business ECCC Number of Estimated Company Event Dates Projected Lost Reason Attendees Value Revenue Calhoun/Jones