Okaloosa County BOCC — April 28, 2016 — Agenda Packet — reading text

• Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event Packet Pg. 74 8 2.j.a Attachment: II. j. TDC_Marketing_Presentation_4_28 (5544 : Marketing Update (Ed Schroeder))  Marketing Transition • Peter Mayer Transitional Contract completed • Website Selection Committee • Convened April 22nd to review four respondents • Revive Media, Bell Media, Zimmerman Agency and Fresh Design Studio • Will convene April 29th for final selection • Staffing • Dep Dir Sales & Mktg candidates will interview May 2nd • Digital Mktg Strategists candidates interviewed Apr 27th • Sports & Events Sales Specialists interviewed Apr 27th • Public Relations Officer will interview 1st week in May • FY 17 Strategic Marketing Plan & Budget Packet Pg. 75 9 2.j.a Attachment: II. j. TDC_Marketing_Presentation_4_28 (5544 : Marketing Update (Ed Schroeder))  FY 17 Strategic Marketing Plan and Budget Date Event April 28th TDC Strategic Guidance Outside Agency presentations to the TDC May 6th Preliminary Budget discussion May TDC Budget presentation Early–June County Administrator’s Budget Review June Stakeholders SMP Workshops June 23rd TDC Strategic Marketing Plan presentation Late-July BCC Budget presentation Mid-September BCC Budget adoption October 27th TDC Adopted Budget presentation Packet Pg. 76 10 2.j.a Attachment: II. j. TDC_Marketing_Presentation_4_28 (5544 : Marketing Update (Ed Schroeder))  Thank You Packet Pg. 77 11 2.j.a Attachment: II. j. TDC_Marketing_Presentation_4_28 (5544 : Marketing Update (Ed Schroeder))  2.k Tourist Development Council Meeting: 04/28/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5545) DOC ID: 5545 Sales Update (Sherry Rushing & Tisha Maraj) Updated: 4/25/2016 2:07 PM by Aida Wilkinson Page 1 Packet Pg. 78  CVB SALES Packet Pg. 79 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  April Trade Show - Update Attendance: Travelers entering the Sunshine State via Visit Florida 231 Welcome Center Packet Pg. 80 2 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Nashville, TN Attendance: 44,000 Women Packet Pg. 81 3 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  May Schedule Annually held in Dahlanoga, GA. Year 2 for Camille Fournier Packet Pg. 82 4 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  April Groups Emerald Coast Volleyball Week Emerald Coast Earthquake Kill Cliff Destin Marathon Woodford CO – Baseball Beach Bash Tournament – Destin West 4th Battlefield Detachment Exercise – Hurlbert Field C 123’s In South East Asia Reunion 27 Weddings, 3 Reunion’s, 2 Military Conferences, 1 Business Meeting and 1 Tour Groups Packet Pg. 83 5 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Thank You Packet Pg. 84 6 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  ECCC SALES Packet Pg. 85 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Past Event – 2016 ADS Warfighter Expo Exhibits on Bayview Plaza Bringing in attendees for 7 years, with approximately 150 room nights last month. Packet Pg. 86 8 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Past Event – Athletic Championships’ Grand Championship • Their first event was held in 2004 with 3,400 in attendance • Their 2016 event was attended by over 12,000 people Packet Pg. 87 9 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Past Event – Athletic Championships – Continued Packet Pg. 88 10 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Upcoming Event – Fort Walton Beach Chamber 70th Anniversary Celebration 70 Years Awesome Since 1946 Thursday, April 28, 5:30 pm Join the FWB Chamber, NWFL Daily News and White-Wilson Medical Center in celebration of their shared anniversaries! Packet Pg. 89 11 2.k.a Attachment: II. k. Sales Update March 2016 (5545 : Sales Update (Sherry Rushing & Tisha Maraj))  Upcoming Event – Chris Janson/LOCASH Concert Thursday, May 12 4:00 – BBQ on Bayview Plaza 6:30 – Live Concert Event Chris Janson, and special guest LOCASH live in concert! Plus, join us pre-concert on Bayview Plaza for burgers and BBQ. This promises to be an exciting evening! Tickets at www.EmeraldCoastConventionCenter.com Packet Pg. 90 12