Okaloosa County BOCC — April 28, 2016 — Agenda Packet — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, April 28, 2016 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Melissa Matern Director of Marketing & Events, The Boardwalk/Bone Bruce Craul Chief Operating Officer, HarborWalk Hospitality Honorable Mike Anderson City of FWB Representative Honorable Jim Foreman City of Destin Representative Honorable Kelly Windes Commissioner District 5 (Chairman) Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart County Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Council Member Minute Attorney Update a. TDT Legislative Change to F.S. 125.0104 (HB 7099) Director Update Public Comments Related to Current Agenda (3 minutes each) Visitor I. Items for TDC Approval/Recommendation b. Tourist Development Council - Regular Meeting - Mar 24, 2016 2:00 PM c. Financial Update (Charlotte Dunworth) d. FY16 Strategic Marketing Plan amendment (Charlotte Dunworth) e. FY17 Strategic Marketing Plan guidance (Ed Schroeder) f. Allegiant Air contract (Ed Schroder) g. Peter Mayer contract (Ed Schroder) Tourist Development Council Page 1 Printed 4/28/2016 Regular Meeting Agenda April 28, 2016 h. George Gray contract (Ed Schroder) i. Alcalde & Fay contract (Jim Trifilio) II. Items for Information Purposes Only - (Speaker) j. Marketing Update (Ed Schroeder) k. Sales Update (Sherry Rushing & Tisha Maraj) III. Items for Information Purposes Only - (No Speaker) l. Smith Travel Research Lodging Reports m. Okaloosa Tax Collector Report n. Expenditure Transaction Report o. Reconciliation of Promotional Reserves p. Film Commission Update q. Visitor Center Top 10 States IV. Old Business r. Local Event Marketing Funding guidance (Ed Schroeder) V. Public Comment (3 minutes each) VI. Next TDC Meeting (Dale Peterson) Friday, May 6, 2016 9:00 a.m. Emerald Coast Convention Center (Budget) Thursday, May 26, 2016 2:00 p.m. Emerald Coast Convention Center (Regular) VII. Adjourn (Dale Peterson) Tourist Development Council Page 2 Printed 4/28/2016  a Tourist Development Council Meeting: 04/28/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5536) DOC ID: 5536 TDT Legislative Change to F.S. 125.0104 (HB 7099) Updated: 4/25/2016 1:51 PM by Aida Wilkinson Page 1 Packet Pg. 3  a.a F L O R I D A H O U S E O F R E P R E S E N T A T I V E S  ENROLLED HB 7099, Engrossed 3 2016 Legislature 79 reference; providing an exemption from the sales and 80 use tax for the retail sale of certain clothes and 81 school supplies during a specified period; providing 82 exceptions; authorizing certain dealers to elect not Attachment: a. HB 7099 (5536 : TDT Legislative Change to F.S. 125.0104 (HB 7099)) 83 to participate in such tax exemptions; providing 84 requirements for such dealers; authorizing the 85 Department of Revenue to adopt emergency rules; 86 providing appropriations; providing effective dates. 87 88 Be It Enacted by the Legislature of the State of Florida: 89 90 Section 1. Paragraph (c) of subsection (5) of section 91 125.0104, Florida Statutes, is redesignated as paragraph (d), 92 present paragraph (d) of that subsection is amended, and a new 93 paragraph (c) is added to that subsection, to read: 94 125.0104 Tourist development tax; procedure for levying; 95 authorized uses; referendum; enforcement.— 96 (5) AUTHORIZED USES OF REVENUE.— 97 (c) A county located adjacent to the Gulf of Mexico or the 98 Atlantic Ocean, except a county that receives revenue from taxes 99 levied pursuant to s. 125.0108, which meets the following 100 criteria may use up to 10 percent of the tax revenue received 101 pursuant to this section to reimburse expenses incurred in 102 providing public safety services, including emergency medical 103 services as defined in s. 401.107(3), and law enforcement 104 services, which are needed to address impacts related to Page 4 of 53 CODING: Words stricken are deletions; words underlined are additions. hb7099-04-er Packet Pg. 4  a.a F L O R I D A H O U S E O F R E P R E S E N T A T I V E S  ENROLLED HB 7099, Engrossed 3 2016 Legislature 105 increased tourism and visitors to an area. However, if taxes 106 collected pursuant to this section are used to reimburse 107 emergency medical services or public safety services for tourism 108 or special events, the governing board of a county or Attachment: a. HB 7099 (5536 : TDT Legislative Change to F.S. 125.0104 (HB 7099)) 109 municipality may not use such taxes to supplant the normal 110 operating expenses of an emergency medical services department, 111 a fire department, a sheriff's office, or a police department. 112 To receive reimbursement, the county must: 113 1. Generate a minimum of $10 million in annual proceeds 114 from any tax, or any combination of taxes, authorized to be 115 levied pursuant to this section; 116 2. Have at least three municipalities; and 117 3. Have an estimated population of less than 225,000, 118 according to the most recent population estimate prepared 119 pursuant to s. 186.901, excluding the inmate population. 120 121 The board of county commissioners must by majority vote approve 122 reimbursement made pursuant to this paragraph upon receipt of a 123 recommendation from the tourist development council. 124 (e)(d) Any use of the local option tourist development tax 125 revenues collected pursuant to this section for a purpose not 126 expressly authorized by paragraph (3)(l) or paragraph (3)(n) or 127 paragraphs (a)-(d) paragraph (a), paragraph (b), or paragraph 128 (c) of this subsection is expressly prohibited. 129 Section 2. Effective upon this act becoming a law, 130 paragraph (b) of subsection (14) and paragraph (b) of subsection Page 5 of 53 CODING: Words stricken are deletions; words underlined are additions. hb7099-04-er Packet Pg. 5  1.b Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting www.EmeraldCoastFL.com ~ Minutes ~ Thursday, March 24, 2016 2:00 PM Emerald Coast Convention Center Council Members & Staff Attendee Name Title Status Arrived Departed Minutes Acceptance: Minutes of Mar 24, 2016 2:00 PM (Items for TDC Approval/Recommendation) Dale E. Peterson Chairman, Dale E. Peterson Vacations Present - - Thomas Rice Vice-Chairman, Magnolia Grill Present - - Thom Gossom Owner, Best Gurl, Inc.- Mktg & Comm. Firm Present - - Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Present - - Director of Marketing & Events, The Melissa Matern Present Boardwalk/Bone Bruce Craul Chief Operating Office, HarborWalk Hospitality Present - - Honorable Mike Anderson City of Fort Walton Beach Mayor Present - - Honorable Jim Foreman City of Destin Representative