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Okaloosa County BOCC — December 4, 2012 — OCT Transit Presentation — reading text
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2012
RIDERSHIP
COMPARISON
RIDERSHIP OVERVIEW
In 2012, the only decrease in ridership was
in the Shuttle Routes.
Increasing Ridership in 2013:
• Proactive marketing plan for 2013
• Funded by the Okaloosa-Walton TPO
INCREASING RIDERSHIP
IN 2013
Community & E-Marketing
Business Outreach
Public Relations Advertising
TARGETED MARKETING
• Current & potential riders
• Local businesses & organizations
• Local residents
• News media
INCREASING RIDERSHIP
Community Outreach:
• Business toolkits & partnerships
Ongoing distribution to:
– Businesses
– Schools
– Apartments & Senior Living Complexes
– Military
– Tourists
– Traditionally Underserved
INCREASING RIDERSHIP
Public Relations
– Press releases, PSAs, public education
E-marketing
– Design & distribute information via email
Advertising
– Local publications & targeted mailings