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Okaloosa County BOCC — August 5, 2014 — Horizons Burning Up the Beaches Final Payment C#2173 — reading text
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of "straight track' are teaming up. Their mission...to flnd the best
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20 & 30 Motorhead Garage - Reunites the two guys who started the "Automotive
How To" programming. The "Dynamic Duo", Sam Memmolo and Dave Bowman,
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attracting 0.10/48 Adults 18-49, 0.14/35 Men 18-49, 0.12/56 Adults 25-54 | Ttormerly of “Shadtree Mechanic” anc "I wo Guys Garage”, are back tuming
and 0.18/42 Men 25-54, posting double digit gains across the demos wrenches and tightening bolts on Motorhead Garage.
YOUR AAA PAaored Its highest quarterty delivery of all time with Adults
and Men 25-54 driven by the success of High Performance Block.
+ Velocity is 4th among Ad Supported Cable with Male composition in 4Q Lokar Car Show - Viewers are taken on a ‘virtual’ tour of various car shows
Prime and Total Day. by our intrepid reporter. A quest for the most compelling stories are follawed in
« Velocity is #1 among all of cable with Men 35-64 concentration in Prime each episode. Pristina stocker, street machines, customs, trucks, rods-practically
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and Total Day,
Source: NMR, Data Stream: Live +7 03/26/12-6/24/12, Audience Composition based on P on P2+, Programs | based on 3 or more telecasts.
Time-Shifted Viewing ~A25-54
VEL Ad-Supported Cable:
C3 Prime Incex: 82 C3 Prime Index: 90
C3 Tota! Day Index: a8 C3 Total Day index: oF
Source: Nielsen Media Research, C3 vs P3 03/26/12-6/24/12, Total Day index based on M-Su/6a- 6a
Prepared By Ad Sates Research: Arvy Villanueva
Geographic Distribution Chart- Prime A18+ Base
Territory % Comp
East Central 15
Northeast 20
Pacific 18
West Central 17
South 30
100
Audience Distribution Chart- Prime A18+ Base
Demo % Comp
P 18-24 3
P 25-34 11
P 35-44 15
P 45-54 22
P 55-64 31
P 65+ 18
Male/Female Skew- Prime A18+ Base P18+ % Comp
Daypart Time Days M 18+ W 18+
All Prime 08:00P -11MTWTFSE = 78 22
Monday 08:00P -11M 76 24
Tuesday 08:00P -11_T 82 18
Wednesday 08:00P -11_ W___ 83 17
Thursday 08:00P -11. T - 80 20
Friday 08:00P -11. FF 78 22
Saturday 08:00P -11 S_ 73 27
Sunday 08:00P -11 S) 75 25