Okaloosa County BOCC — May 23, 2016 — II. i. Sales Update — reading text

Marketing, LLC Regional Training 6/18/2016 $1,793.00 Repeat $0 400 Katharine's Studio Banquet 5/28/2016 $810.00 Repeat $3,600.00 120 Total ECCC Revenue Projected $ 1,793.00 Aramark Revenue $3,600 Total ECCC Projected Revenue Goal $31,384.00 ECCC New Client Goal 4 ECCC Projected Revenue % to Goal 5.71% ECCC New Client % to Goal 100.00% Lost/Denied Business ECCC Projected Number of Estimated Company Event Dates Lost Reason Revenue Attendees Value King/Andrews Wedding Wedding 6/3/2017 $5,500.00 Lost to local competition 100 $5,500.00 Total ECCC Revenue Lost $5,500.00 Proactive Prospecting Company/Person Event Source Action Outcome Electronic Data Systems Meeting SDR Called Number is disconnected Vacation.com Annual Meeting SDR Left VM Follow up Real Estate Management USA Annual Meeting SDR Spoke with Follow up Bozutto's Inc. Meeting SDR Spoke with Follow up FL Asso. American Institute of Annual Meeting SDR Left VM Follow up Speaking Spoke with Don Yeagar-Motivational Speaker Engagement SDR Ckient Follow up 1  Sales and Marketing Report April 2016 Emma Thompson, Business Development Coordinator Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Armstrong McCall/Christina Wait to hear back/follow up SCH Color Class Website Lead Emailed sales kit Powell with a call Mother's Created contract, Christopher Ball Family Memorial Call in Tisha completed Service complete Service the sale Sent sales kit via Wait to hear his squadron's Jason Class VFA-101 Call in email decision FORMAL PROPOSALS ISSUED ECCC Projected Aramark F&B Number of Company Event Dates Comments New/Repeat Accom Req Revenue Value Attendees McConnaughhay McConnaughhay Law Firm 9/27/2016 $985.00 Repeat 10 rooms $2,875.00 125 Meeting Total ECCC Projected Revenue $ 985.00 Aramark Projected Revenue $2,875.00 2  Sales and Marketing Report April 2016 Emma Thompson, Business Development Coordinator Leads Generated to Partners Site Inspection Tours Provided Company Event Room Nights McConnaughhay P.A. Meeting 10 Company/person Event David Triana and Juan of Real Total Room Nights Paella Flamenco Music Total # of leads to partners EJ Dickens Wedding Leads to partners Goal 4 Jennifer King and fiance Brian King/Andrews Wedding Leads to Partners % to Goal 0% Tracy Williford Alliance RV Show Activities such as Marketing / Public Relations / Tradeshows: 1. Fort Walton Beach First Friday Breakfast. 2-Phone conference to update our Visit Florida listings. 3-Distributed Chris Janson fliers to lodging partnersand 27 downtown Fort Walton Beach shops and restaurants. 4-Destin Chamber of Commerce Luncheon. 5-Wyland Mural Dedication. 6-New Member Luncheon, FWB Chamber of Commerce. 7-Meeting Spots trade show in Tallahassee. 8-70th Anniversary Party, FWB Chamber of Commerce. 3  Sales and Marketing Report April 2016 Karen Rossi, Client Services Coordinator Purchased Leads Worked Lead Est Room Source Company/Person Event # of Attendees Nights Action Outcome Annual Meeting Input in EBMS and SDR Leisure Time Association January 2017 100 150 sent sales kit Emma follows up Annual Convention Input in EBMS and SDR Northeast Amateur Radio Association December 2017 400 500 sent sales kit Emma follows up Shareholders Meeting Input in EBMS and SDR Bozzutos, Inc March 2018 50-200 200 sent sales kit Emma follows up First Woman Conference Input in EBMS and SDR Synergy Strategic Communications February 2018 300-400 300 sent sales kit Emma follows up Annual Conference Input in EBMS and SDR Society for Experimental Mechanics June 2018 450 875 sent sales kit Emma follows up Site Visits Paul Eubanks walk-in site visit, interest in booking for upcoming event wrestling dates. Emma manages follow up 1  Sales and Marketing Report April 2016 Karen Rossi, Client Services Coordinator Constant Contact Emails Report April Upcoming Events email had a 18.4% open rate and a 5.7% click rate with 3 new subscribers. The Meeting Spots 2016 email to Meeting Planners had a 53.8% open rate and a 14.3% click rate. Activities such as Marketing / Public Relations: Created and sent Constant Contact email for May Upcoming Events Created and uploaded 7 Marquee slides (including Chris Janson concert) Created 4 new slides and loaded PPT on Internal TVs for upcoming events Input and scheduled internal TV directional signage for 23 events, each with a variety of information Wrote the text for Sales Department's portion of the Newsletter Created Sales Department's portion of the TDC Meeting Update PPT Hand write and mail client Thank You cards for 9 events Create Excel spreadsheet to track Event RFP Accommodation Responses & input/track responses for three individual events Research, fill out forms, book conference & hotel for Small Market Meetings for Tisha Maraj and assist Sherry Rushing with her forms for the same Various other miscellaneous administrative tasks in support of the ECCC Sales Department, too many to list individually Enter Chris Janson concert information into all local area chamber website calendars, news station calendars & miscellaneous public interest website calendars. Printed numerous concert posters for distribution by sales team and for the Visitor's Information Center Sold concert tickets to walk-in customers as necessary 2